HR strategies
Human resources play a crucial role in the organization. The leading roles entail the development and enhancing the culture of the company. Apart from that, they carry out performance management, recruiting, training, and reinforcing all the fundamental values necessary for business growth. Moreover, the HR strategies go hand in hand with the organization's strategy for optimal performance. The significant functions under this involve compensation, payroll management, training, outsourcing and consultations. Liepin Company is the biggest professional job-seeking site that facilitates job recruitments for people seeking to join the corporate world or start a business. Like most companies, Liepin also has a human resource department to perform the tasks mentioned.
The HR structure within this large organization has performed excellent services to market the company. Since it is a networking site, the strategies implemented for HR aspects are unique. First, they have designed a marketing and branding package that serves a comprehensive recruitment procedure. Employees get a chance to expand their visibility through the right avenues. Consequently, they aid them in arriving at the target group and encourage new talent to join. Several media platforms enable people to access services on the site directly. On, Online Talk-Get people get a chance to meet candidates and counter communication challenges. Another essential online feature Email Publicity, which sends emails to the customer’s account, enabling them always to be updated. Also, there are captivating posters designed for recruitment and spreading weChat group information. Moreover, offline services entail recruitment fairs, seminars and Sino-U.S. summit cooperation to create images of the international enterprise.
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Business Strategies
Business strategies encompass long term plans aimed at accomplishing specific goals within the company. This approach is the company’s game plan to improve and strengthen the enterprise’s performance. Some companies have realized the best strategies that have elevated their companies to greater heights. For example, Toyota, a Japanese company, swept the U.S. market on cars by low pricing even though they were shipping cars from far. Furthermore, when they were able to create their own companies within the country, their pricing remained low, making them a highly preferred company.
Liepin Company established a branch in Boston in 2016. The choice to expand to foreign countries is the primary business strategy. The company’s vision is creating successful international professionals. The mission is advancing the globalization of Chinese enterprises. The goals involve being the largest job-seeking enterprise that benefits people worldwide. The overseas organization has an extensive selection of items for foreign graduates. Additionally, elite talent and fellowships are collected, RPOs, global promotions, special events and job postings ( "Branding and marketing," 2017 ). An advantage of placing a branch in the local market guarantees better connections of regional and oversees businesses hence defeating jet lag, quick response and access to more resources. Therefore, the overall outcome is cost-effective professional customer service.
Job Analysis
Job analysis refers to a collective procedure of establishing the best-qualified employees. Information on the responsibilities, skills needed, work environment and performance outcome, are under this scheme. Liepin Company has a well-calibrated system that facilitates job analysis under RPO services. The forum provides four significant departments that carry out the whole procedure. The first one is a multi-channel that scans for resumes and recommends the most suitable ones ( ("RPO services," 2018 ). The suggested ones proceed to the second stage, a pro-rata based interview. From here, the successful candidates move to entry-level. Finally, headhunting services make sure the successful candidates reach the target destination in the stipulated period.
In conclusion, for a company to succeed, there is a need to apply quality HR services and business strategies. Liepin Company is famous for its success due to high-quality customer service and expanding its market across borders. The policies implemented to facilitate their goals of professional recruitment services.
References
Branding and marketing. (2017, December 29). Retrieved from https://liepinus.com/brand-market/
RPO services. (2018, January 23). Retrieved from https://liepinus.com/rpo/
