12 Dec 2022

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How to do a Self-Assessment to Gauge Your Brand Attitude

Format: APA

Academic level: College

Paper type: Assignment

Words: 669

Pages: 2

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I believe that I deliver a positive brand attribute. Even so, to some of my friends and colleagues, this attribute is being experienced in a negative way. For instance, I am very direct with my friends and for a long time, I thought that my directness was being appreciated by others. To me, I equated my directness with being efficient, transparent, honest and straight to the point. However, I later realized that my directness was being interpreted as uncaring and cold and I realized that I had to reshape this approach in a manner that it would be appreciated by others. I started choosing softer words and using public relations and tweaks where necessary. After these changes, people started to value my input and listen to me more. I do not like getting into trouble and always choose to do the right thing. I am always ready to assist anyone who needs my assistance and I do not shy away from asking people for help. 

I believe that my behaviors are as a result of the environment and my social interactions. While sometimes I may make a decision which is not influenced by the environment in which I find myself in, I often act according to the conditions or situations around me. For example, my family plays a central role in my actions. From my family, for instance, I start trusting and loving other people. The sense of love and trust is something I gained from my patents and caregivers from my early years of development. Since I feel loved by my family, I take the initiative to start doing new things. If for example, I did not receive the family love, I would behave in a different way. I would perhaps be rebellious and unruly. 

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I first appreciated the idea of taking initiative when I was living with younger siblings and when I realized that I had to act first to make things happen. My siblings looked up to me for guidance and directions. When for instance I did not do well in my tests, my siblings also relaxed and did not study as much as they needed to. For that reason, I decided to take an initiative to study hard and pass may tests so that I could set the pace for my other siblings. 

Whereas some of my behaviors are based on my circle of influence, I often base my efforts on the circle of concern. Sometimes the pressures from the environment may be a lot but if the issue is none of my concerns then I do not react to it. Circle of concern consists of the various issues which are of concern to me such as my health, my family, and problems at work or insecurity. Circle of influence, on the other hand, consists of the concerns that one can do something about (Harvey & Ventura, 2007). I believe that I tend to focus both of the circle of influence and circle of concern but I give more focus to the circle of concern since I tend to concentrate more with my personal life than I focus on the issues that affect other people. I also believe that I am responsible for my life. 

Not everything happening in my life is as a result of my choice. Some of the things happening in my life are as a result of the environment around me. For instance, the religion that I attach myself to is influenced by my raising and by my family beliefs. Even some of the foods that I love are as a result of my social interactions. I often choose how to conduct myself but sometimes I get influenced by the environment I find myself in. For example, when I find myself in an environment full of strangers, I may end up being quite the whole time as opposed to when I am surrounded by my friends and when I feel free to talk as much as I want. Sometimes my attitude towards something or someone may depend on how the person is with me. For example, if one shows a likeness for me, I respond with a positive attitude. If someone shows hate towards me, I respond negatively. I, however, choose how to respond to stress and adversity and the levels of honesty and integrity I display. Also, I choose when to take an initiative and act accordingly. 

Reference 

Harvey, E. L., & Ventura, S. (2007).  Walk the talk . The Walk The Talk Company. 

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StudyBounty. (2023, September 14). How to do a Self-Assessment to Gauge Your Brand Attitude.
https://studybounty.com/how-to-do-a-self-assessment-to-gauge-your-brand-attitude-assignment

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