The following is an event organization that will be aiming at promoting the new Roll Royce Ghost 2020. The event will be physical, requiring attendance from top-notch leaders from the automobile production company, marketers from all over the globe, and other important guests who will all be required to observe the rules of Covid-19 in terms of meeting. The event will be an exhibition, showcasing the new model from the company, and inviting potential buyers and investors into the meeting, allowing them to have a look at the new model and giving them an explanation why the car is the best luxury SUV in the world.
Location
The location for the exhibition will be in Dubai, United Arab Emirates. The reason why the location is favorite is because of the different investors who flock from all over the world into the city, doing different businesses and meeting different clients. The city also provides the best infrastructure, residence, education, health, and other recreational activities that attract millions of visitors each year from all across the globe (Hamdan, 2020) . The city has also provided the best transportation and combined with the different businessmen who have made the city their hub. It is easy for them to be attracted to the latest flagship of the company. The city is also known for its extravagant luxury, high tech facilities, old-world appeal, and a strong tourism gathering, making it an ideal car marketing location.
Delegate your assignment to our experts and they will do the rest.
Invitations
The invitation will range from the marketing director and managing director of the Roll Royce company. They will play a critical part in handling any meetings with potential buyers and investors in location during the exhibition. This would also increase the faith these buyers would have in the company, attracting them to even trying other models. Another invitation would be for the designing manager of the car. The manager would play an imperative role in letting the attendees understand why the car is different from the rest, what features have been incorporated into the new model, and other factors that play a critical part in improving the performance of the car (Vasuvanich, 2020) . Other people who would be invited are the ministers of road and also marketing from Dubai Emirate. They would play a critical role in making other investors and businessmen from the emirate and other parts of the world have faith in the exhibition and attract numerous and potential buyers.
Facilities
The facility that would be chosen for the exhibition should have a number of parameters. Such parameters include being large enough to accommodate a good number of potential investors and buyers. As the city is known for its extravagant display and infrastructure, the facility should be located in an accessible area from both the Dubai International Airport and the road and rails. The facility is also expected to have enough room to put the car, New Roll Royce Ghost, and other luxury company vehicles. This would play a critical role in allowing the buyers to see other products that the company has. The facility should provide ambient light, which would enable the cars to be visible the way they are seen while on the road.
Expenses
The exhibition's expenses will mainly come from renting the warehouse where event will take place, ensuring the facility is safe, and the cars will not get any form of damage. Other expenses would arise from shipping the vehicles from the company's main production warehouse in Britain to Dubai, ensuring efficiency, limited expenses, and fewer damages. Other costs would arise from having the necessary licenses from the emirate's government to hold such an event, bearing in mind the expansiveness of the Covid-19 virus.
Host
The exhibition's primary host is the Roll Royce company and the BMW company who are the company's prominent owners. It will not be weird to see cars holding the BMW logo in the exhibition as well.
Speakers
During the exhibitions, the main speakers will be the ministers from the Dubai government, the managing director of the Roll Royce company, and the marketing director of the company. It is imperative to understand that the car's designing manager will be given more time than the rest. He will be the one answering questions regarding the viability of the car, efficiency, and why the vehicle is the best than its predecessors.
Guest List
Dubai Minister for marketing
Dubai minister for tourism and commerce
BMW managing Director
Roll Royce designing director
Roll Royce managing director
Dubai marketing companies
Other marketing companies from different countries
Other guests and potential buyers and investors
Publicity
Publicity will be met in different ways, all of which will concentrate more on ensuring that various media outlets understand that the exhibition is being held. Publicity will be met by inviting different media outlets in the company and other parts of the world into the exhibition. Through which publicity will be met, other ways are by inviting different bloggers who are fascinated about cars into the launch. These bloggers include Supercar Blonde, who has one of the most massive social media followers globally, Automotive Addicts, Auto Blog, The Truth About Cars, and Green Car Reports, among others (Carswitch, 2018) .
Booths
There will be different booths in the warehouse, all of which will hold different company flagships. However, the first booth will be keeping the new Roll Royce Ghost cars, all in different colors and specialties. Other booths will have additional vehicles, such as last year's Roll Royce phantom 2019 and vehicles from the BMW flagship.
Press Rooms and Media Relations
The Roll Royce executives will have a designated room for media relations to answer any questions regarding the sales and marketing of the car. They will be given a chance to talk to the media as well as other investors who might be interested in doing business with them. The media will also be given an opportunity to question them regarding any relevant information about the car.
Logistics
Logistics involves the commercial transportation of goods to consumers. Logistics in this situation will affect the commercial movement of the car from Goodwood, West Sussex, England, to Dubai. The best way will be to ship the car from West Sussex to Dubai international port. This will require the company to pay a number of duties such as importation tax, among others. It will be the perfect way to transport cars to the destination (Rodrigues, 2015) .
Press Release
An exhibition scheduled titled Rolls-Royce Ghost, scheduled to take place on 01 st , December 2020 in Dubai, will welcome different attendees to witness the launching and marketing of the new car from the company. The opening reception of the exhibition is scheduled to take place on November 30, 2020, in Dubai. This exhibition is aimed at providing relevance to the new Rolls-Royce Ghost, providing the necessary information on why the car is the best luxury SUV in the world at the moment. The shipment of the vehicles will be scheduled earlier, while at the same time, the organizers will take any order that will be placed, shipping the cars from West Sussex to Dubai at a designated date. The exhibitions' panelists are Dubai Minister for marketing, Dubai minister for tourism and commerce, BMW managing Director, Roll Royce designing director, Roll Royce managing director, Dubai marketing companies, Other marketing companies from other countries, Other guests, and potential buyers and investors. The primary motivation for coming up with the car is due to the fact that many people prefer large SUVs, which are also luxurious, and choosing the city is also iconic. With its excellent infrastructure and luxury, the city welcomes room for investors to witness the iconic automobile's launching. The development of the car has taken many phases, such as analyzing the different preferences that our previous customers wished they could have in their vehicles and other improvements based on improving the appearance and the efficiency while focusing more on preserving the environment around us. The car is set to be an iconic automobile and will surely provide competition on our roads.
References
Carswitch. (2018, December 21). 4 Car Bloggers Dubai Gearheads Should Follow . Retrieved from Carswitch: https://carswitch.com/newsroom/female-instagram-bloggers-dubai-cars/
Hamdan, B. (2020). Why is Dubai a good place to do business? Retrieved from 800Flowers: https://www.800flower.ae/blog/dubai-good-place-business/#:~:text=It%20provides%20the%20best%20in,more%20businesses%20to%20this%20region.&text=Excellent%20infrastructure%3A%20The%20country%20has,and%20breadth%20of%20the%20Emirate.
Rodrigues, V. S. (2015). UK supply chain carbon mitigation strategies using alternative ports and multimodal freight transport operations. Transportation Research Part E: Logistics and Transportation Review, 78 , 40-56.
Vasuvanich, S. S. (2020). The Moderating Role of Operational Control in the Relationship between Entrepreneurial Activity and Innovation Performance in Car Industry of Thailand. Int. J Sup. Chain. Mgt, 9 (1), 70.
