17 Oct 2022

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How to Use Big Data to Drive Business Growth

Format: APA

Academic level: Master’s

Paper type: Research Paper

Words: 566

Pages: 2

Downloads: 0

Data Visualization using Tableau 

Tableau software can be used to analyze the use and efficacy levels of various birth control methods. The software appraises the results of a CDC survey of 20,759 people to learn about their experiences using contraceptives and the efficacy rate of different contraceptives. Data visualization for the analysis is illustrated in Figure 1 below. 

Figure 1 : Birth Control Options and their Efficacy Rates

Source: https://public.tableau.com/en-us/gallery/birth-control-every-age?tab=viz-of-the-day&type=viz-of-the-day 

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Summary 

The Tableau data visualization sheds light on the popularity and efficacy of various contraceptives. The graph illustrates that condom is the most popular contraceptive, with approximately 92% of participants having used it as a birth control method. On the other hand, the IUD is the least popular contraceptive, with only 4% of study participants having used it (Birth Control, 2020). The graph indicates that the most popular contraceptives do not have the highest efficacy. For instance, condoms and the pill have efficacies of 85% and 91%, respectively. Less popular contraceptives such as the IUD have an efficacy of 99 percent (Birth Control, 2020). Sterilization also has an efficacy of 99%, even though its popularity as a contraceptive is 15% (Birth Control, 2020). The graph sheds light on the patterns and trends from the CDC survey. 

Insights from the Visualization 

An appraisal of the visualization reveals patterns and trends that can offer valuable insights into contraceptives within the population. One insight drawn from the study is that condoms are not effective contraceptives because of their low efficacy, especially contraceptives. Data visualization offers insights that can aid decision-making and may also be used to augment cognition (Sadiku et al., 2016). In this situation, people can look at how they can increase the efficacy of condoms as a means of birth control. According to Higgins & Cooper (2012), people can use condoms in conjunction with other forms of birth control to prevent unintended pregnancies and protect people from STDs and protect them from the threat of infertility. The Tableau data visualization has highlighted the main issue with condoms (its low efficacy). People can use this insight to increase its efficacy, for example, using it with other contraceptives like the pill. 

The IUD and sterilization are contraceptives with the highest efficacy (99%). Nonetheless, their popularity is low among participants. It is essential to look at contributing factors that have made IUD and sterilization unpopular among the participants. IUDs are unpopular among women because of their side effects. There are various possible side effects of the intrauterine device (IUD); some include amenorrhea, oligomenorrhea, ovarian cysts, hair loss, headaches, breast tenderness, and nausea ( Hardeman & Weiss, 2014 ). The adverse side effects of IUD are unacceptable to most women, and this has impacted their popularity as contraceptives. Sterilization is also unpopular because it is not easily reversed. Additionally, it does not protect users from STDs. Tableau visualization offers highlights the low popularity of IUD and sterilization despite their high efficacy. Researchers can use this insight to determine why these contraceptives are unpopular among study participants. 

How Tableau helps People Understanding the Data 

Tableau is a great data visualization tool used to analyze trends and patterns within big data and presents them as charts and graphs for easy comprehension. The visualization tool analyzes the CDC survey findings and presents them in graphical form to allow people to understand them easily. The graph offers data on the popularity of the various forms of birth control and their corresponding efficacy. The visualization shows that some of the most popular contraceptives have relatively low efficacy levels. On the other hand, some of the least popular contraceptives have the highest efficacy. People can develop great insight and establish why popular contraceptives have low efficacy while unpopular contraceptives have high efficacy. People can then use this information to make informed decisions when choosing contraceptives. 

References 

Birth Control . (2020, December 30). Tableau Public , https://public.tableau.com/en-us/gallery/birth-control-every-age?tab=viz-of-the-day&type=viz-of-the-day 

Hardeman, J., & Weiss, B. D. (2014). Intrauterine devices: an update.  American Family Physician 89 (6), 445-450. 

Higgins, J. A., & Cooper, A. D. (2012). Dual-use of condoms and contraceptives in the USA.  Sexual Health,  9(1), 73-80. 

Sadiku, M., Shadare, A. E., Musa, S. M., & Akujuobi, C. M. (2016). Data visualization.  International Journal of Engineering Research and Advanced Technology,  2(12), 11-16. 

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StudyBounty. (2023, September 16). How to Use Big Data to Drive Business Growth.
https://studybounty.com/how-to-use-big-data-to-drive-business-growth-research-paper

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