25 Sep 2022

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How to Use the Media to Promote Your Business

Format: APA

Academic level: Master’s

Paper type: Assignment

Words: 304

Pages: 1

Downloads: 0

Currently, the media has a lot of influence on various policies. Particularly, social media allows real-time dissemination of information, with a huge potential to reach a large audience. According to Charalambous (2019), Facebook, Twitter and Instagram collectively have more than 1.86 billion active users, and as more people get connected to the internet more subscriptions will be witnessed. Therefore, these platforms will be crucial in advocating for opioid analgesics control in Georgia. Firstly, it will be vital to find a reputable newspaper that publishes opinion editorials. However, the piece will need to appeal to the readers, and in this case, Aristotle’s rhetorical theory will be helpful in writing and delivering the piece. Aristotle proposed that any speech needs to use logic in its construction to appeal to the audience (McCormack, 2014). Additionally, the language used also needs to be understood by the audience. Therefore, the editorial opinion will present crucial facts such as the number of patients using opioid analgesics to treat chronic pain, the number of addictions, complications caused and the number of deaths. These statistics have the potential of appealing to the emotions and causing a stir among the readers. After the editorial has been published, it will be shared on all social media platforms. 

Some of the factors to consider when using the media include: the number of users, their attitudes, as well as their level of education. Social media is particularly useful because information reaches a larger audience (Yeung, 2018). If the topic trends on Twitter, it will definitely catch the attention of various policymakers and compel them to act. Regarding attitudes, older adults, may prefer news or opinion editorials than social media while young people may prefer social media. Lastly, for the editorial to be more effective, a simple language with evidence will be more appropriate. Simple visuals such as pie-charts may enhance the message to people with lower literacy levels. 

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References 

Charalambous, A. (2019). Social media and health policy.  Asia-Pacific journal of oncology nursing 6 (1), 24. doi: 10.4103/apjon.apjon_60_18 

McCormack, K. C. (2014). Ethos, Pathos, and Logos: The Benefits of Aristotelian rhetoric in the courtroom.  Wash. U. Jurisprudence Rev. 7 , 131. Retrieved from https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=1107&context=law_jurisprudence 

Yeung, D. (2018). Social Media as a Catalyst for Policy Action and Social Change for Health and Well-Being.  Journal of medical Internet research 20 (3), e94. doi: 10.2196/jmir.8508 

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StudyBounty. (2023, September 16). How to Use the Media to Promote Your Business.
https://studybounty.com/how-to-use-the-media-to-promote-your-business-assignment

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