How attractive would Starbucks brand be today without the drawing of the green queen on the company package material? By just looking at the brands packages, one gets to believe that the green color symbolizes the product sense of naturalist whereas the drawing with the crown to show how superior, special and unique the product is to the other competitor brands just like the queen is often unique in appearance from other feminine genders with no queen status? Your guess is as good as mine. From this, it gets noted that in most cases, the human mind has had a tendency of thinking images as compared to reading a bulk text of a product packet. Such human trait led to the coining of the phrase seeing is believing ( Berger, 1989). One gets firmly bonded to a product which has an image representation as compared to that of wording hence making it easy for them to distinguish the products quickly. The integration of visual content in a company marketing campaign often makes the organization ahead of its game considering the short attention span that most web users often have. Therefore, the engaging of visual media elements such as infographics, cute videos, graphs, funny memes and not limited to contextual comics on brands makes them have a lasting imprint to the web users as well as the viewers' mind. The visual media elements can equally get used to enhance effective communication within a business setting thereby making the individual who is getting addressed to quickly comprehend and in an efficient manner, the information getting addressed ( Agliata & Tantleff-Dunn, 2004). In this paper, a look into how visuals can get incorporated in a business setting during a presentation on department achievement of the organization forms the primary concentration as well as discussion of the entire paper.
Since a picture gets considered as worth a thousand words and the daily human shift in preferences to photos as opposed to texts, various visual media elements such as images, graphics and typography can get used in an organizations presentation on department achievements. Each visual media elements has its reason for having gotten chosen as well as their advantages in ensuring that the presentation is a success in the long run.
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Images
Images get considered among the most and highly used visual media in the present generation. During the presentation, it’s potential to attract not only maximum views but also generate significant engagement during the presentation process makes it more suitable. The ability of the images to compel the participants of the presentation makes them interested in discovering more about the image thereby closely analyzing them ( Kress & Van Leeuwen, 1996) . Using PowerPoints that have different slides with varying images to help describe the magnitude of the achievements realized, individuals, being addressed get to concentrate. Some other concepts for having settled on using images in the presentation include the reason for storytelling. For one to drive a message home effectively, the individual needs to develop a story that relates to the particular subject in discussion. The images will help me build success stories which would add weight onto my presentation. Models such as drawing a sack full of money and drawing the dollar sign on it symbolize the financial sources of the department from the images. Through story telling. I am equally able to engage the participants in a question answer conversation which would further increase their understanding of the subject matter getting presented. It will make them have a great sense of concentration hence effective communication gets achieved. Through this, Visual literacy gets enhanced.
Regarding the level of order and organization, the drawing of a neat arrangement of the department will help the participants have a perception of a given arrangement as a driver of good performance. The individual likely gets to emulate the idea in their respective departments. Regarding increased sales activity by the department, an image of an empty half-empty warehouse and that of a full empty one can get used with a year as well as tonnage marking on them. Through this, the participants in the presentation will be able to understand to what extent, rate and over what time frame did the stocks falling under the department sold out completely from the stories; they will get to understand the role of branding which led to the increased stock sales of that particular department. From such images, it is easy to design a roadmap that when followed will have the same or better results as compared to the ones recorded by the department whose performance is getting presented.
Graphics
Branding
For any business to come up with a solid brand identity, they need to consider significantly a logo which is impressive as well as memorable. Through this, a person will be able to relate the logo to the brand with less effort, for example, the letter M in the MacDonald’s serves as a great unique logo which distinguishes MacDonald brand from other French fries outlets such as Subways. During the presentation, it will be important that every member present to have a copy of the brochure with the summarized content getting presented. The making of an attractive brochure that incorporated the company logo requires great graphic design. With the high-quality brochures, the participants who include company shareholders, as well as potential investors, will get moved by the attractive logo hence reminding them of the great brand behind the logo. The graphics will the individual recognize the brand name of the company. The high quality graphics in the brochure will equally make them follow closely the presentation given that the information getting communicated is well articulated in the brochures.
Visual Marketing
Graphic design over the past few years has gotten recognized as among the best tool for earning not only trust but also goodwill in the global market. During the presentation, if the design of the company logo is of good aesthetic value, then it will fill the viewers of the presentation with confidence. If the design elements happen to appeal to the senses, then it will show that the participants who in this case comprises of potential investors, as well as shareholders and other employees, have faith regarding the products of the company ( Wedel & Pieters, 2012) . The attractive design in most cases will help win customers thereby making them loyal to the company products. It will translate to attracting more investors who will believe the company is making more sales from its broad client base. As such, it is notable that the graphics shall have served the purpose of visual marketing of the company to the investors during the presentation.
Infographic
Most of the web users in the modern era behave great tastes and preferences when it comes to data consumption. There is a high need for the consumption of data which has gotten represented in a beautiful as well as graphical format. The need for contents that ensure that the data regarding a particular topic gets presented in a manner that is appealing is on the rise. It due to the human nature which makes individuals adopt means that help in saving time as well as straightforwardly getting to the point. The use of infographics in the presentation will make it possible for the participants to have access to the researched facts in a manner that is easy to understand ( Liu & Dong, 2015) . Infographics contain a pool of information that helps in narrating issues in a way that is straightforward. By using infographics, I will be able to explain some of the strategies that got adopted by the department which has led to its better performance in comparison with the others. Within a short period, the participants in the presentation shall have understood mechanisms that got adopted for success. Infographics, on the other hand, relate to the concept of storytelling. Given that it is data representing in graphical manners, it provides for time to explain to the participants a step by step way in which a particular action led to the other. From such, detailed illustrations get made regarding the entire information and statistics of the department and company at large. It is therefore noted that the use of infographics helps in compressing all the relevant organizational data at one place hence making them easily accessible and less strenuous regarding their translations.
References
Agliata, D., & Tantleff-Dunn, S. (2004). The impact of media exposure on males' body image. Journal of Social and Clinical Psychology , 23 (1), 7-22.
Berger, A. A. (1989). Seeing is Believing: An Introduction to Visual Communication . Mayfield Publishing Company, 1240 Villa Street, Mountain View, CA 94041..
Kress, G. R., & Van Leeuwen, T. (1996). Reading images: The grammar of visual design . Psychology Press.
Liu, Y., & Dong, Z. (Eds.). (2015). Visual storytelling: Infographic design in news . Images Publishing Group.
Wedel, M., & Pieters, R. (Eds.). (2012). Visual marketing: From attention to action . Psychology Press.
