Business Mission and Vision
The mission of our restaurant business is a critical component that will inform our customers about our commitment to offer quality services. The mission of my family restaurant business is to “enhance the eating experience of our customers with the freshest ingredients and flavors, while exciting each guest with personal care and service”. The mission expresses the commitment of our business to prepare and serve quality and fresh food, and exceed customer experience. I believe the mission of our business will shape our business culture to reflect our commitment to quality and customer satisfaction. Our business will ensure that customers get real value for their money. The mission statement will constantly remind the family members why our family business exists, as well as what makes it successful. The mission statement will give every family member clear on the direction of the business. Thus, the mission statement also focuses on the future of the business, ensuring that the family members get to conceptualize the preferred future for the business and work towards it.
The vision of my family business is to become the leading restaurant in providing fresh, quality, and affordable food in the community. The vision statement helps to remind the family members about the direction of the business. The vision statement will also inform the family members about how the future will look like if the business achieves its mission. The vision statement contains information that is attractive for the organization in the future. As such, the family members will focus their energies on the corporate vision. It is important to realize that a vision statement should attract the commitment and energize the workforce, while creating meaning in the lives of workers. Furthermore, a well thought-out vision statement helps in bridging the present with the future while establishing a standard for excellence.
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Values to be Passed On
A successful business normally has core values that guide the behavior of employees in the organization. Basically, values are the fundamental beliefs of a business, the guiding principles that dictate how individuals should behave and act in the workplace. The business values play a significant role in helping people to know the difference between what is right and wrong. The business core values also help a given business determine whether or not it is on the right path to fulfilling its goals.
The various values that my family business is committed to pass on to the next generation include transparency, creativity, empathy, adaptability, and accountability. Transparency is a critical value as it will promote honesty, openness, and directness in every conversation. This will ensure that issues can be identified and addressed in the shortest time possible. Creativity is also an important value that the business will strive to pass on to the next generation. Creativity will enable the employees to come up with innovative ways of doing things in the business thus enhancing customer experience and satisfaction. Empathy is also another critical value that will enable family members to understand the challenges and needs of others in order to help them. Such a value will make the family members supportive to themselves and to the clients. Adaptability will allow the family members to handle changes within and without the business with a view to improve their competencies. Accountability will ensure that the family members accept responsibility for their actions and commit to better each day. My family business will ensure that the values are passed on to the next generation to promote sustainability.
Family Brand
Generally, branding is a critical pillar for any business. The brand name of our family business is called Better Foods. An effective brand strategy serves to give a business a major edge in the increasingly competitive market. The brand of my family business promises better foods to their customers. The brand name positions the business favorably in the minds of customers. The business will create an ethical and transparent brand personality that will help in building trust with the clients. The advertising messages will represent the core values of the business. Additionally, the business will strive to integrate its brand in every aspect of the business. The brand personality will be reflected in the way customers will be attended to in our restaurants. The business will be consistent in communicating its brand in order to remain in the minds of customers.
Employment Policy
Employment in the business will be done at three levels: management, internships, and lower levels. The business will consider the qualifications of the candidates in terms of the education, skills, and experience. The business will require the family members seeking to be employed at the lower levels to have a college diploma in the relevant field. This will ensure that the family business has a quality workforce. The requirement for internships in the family business will be an undergraduate degree. For internships, the business will not require the family members to have work related experience. For management positions, the family members will be required to have an undergraduate degree, along with five years of work experience. Alternatively, the candidates for management positions will be required to have an MBA and three years of work experience. Qualified employees will ensure that the family business experiences growth through innovative approaches to business. Highly qualified employees have good problem solving skills that will see the business grow sustainably.
Next Generation Family Member Development
The business recognizes the importance of succession planning in promoting sustainability. The business will ensure that there are individuals who are ready to take up responsibilities from the elders who are retiring. As other employees exit from positions in the business, it is important to have people who can ensure the continuity of the business. The business will utilize internships to identify talents and develop them appropriately. The business will finance the education and development of the interns in order to enable them take up senior responsibilities in the organization. The business considers that management positions are critical and that only the right people should be developed to ensure that the business remains competitive. Creative talents can help the business evolve to meet the ever-changing market needs.
The Board of Directors and Advisory Board
The board of directors of the family business will comprise of five senior members of the family who are graduates and have more than ten years of work experience and the general manager. The board of directors will have very defined roles in the organization. The board of directors will be responsible for hiring the general manager of the business and assessing the overall direction and strategy of the business. The board of directors will also be responsible for selecting the officers of the board, as well as voting the board chairman. The board of directors will play a critical role in providing direction for the organization by providing vision, mission, and goals of the business. The board will also recruit, retain, supervise, compensate, and evaluate the management personnel in the family business. The board will also be responsible for establishing a policy based governance system that will guide the relationships within and without the business.
