Trader Joe’s is a food restaurant that was established in 1958. The Company offers innovative foods that are hard to find as well as wine products. Their food contain natural ingredients without preservatives or color (Lucas, 2012).
Trader Joe’s have a loyal customer base, which is crucial in their success in the business world. It focuses on providing its customers with the best experience by offering unique private-brand products at affordable prices and its fast checkout. Also, their loyalty stems from the company’s philosophy and business ethnic. Its mission is to provide customers with best food and beverages. Additionally, they offer customers with information that helps them in making informed decision when purchasing products. The services are delivered with a sense of company spirit, fun, friendliness, individual pride and warmth, which ensures high quality customer satisfaction (Lucas, 2012).
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Trader Joe’s has a unique and excellent approach to customer satisfaction. It provides customers with a friendly shopping experiences. For instance, its accurate pricing, courteous staff, fast checkouts and atmosphere, and merchandise selection, satisfies customers’ needs thereby helps to keep them loyal and very competitive in the market. It sells products that a customer may struggle to find in any other store. Also, it offers natural products, which is what customers need for healthy living. The company’s brand reflect the value of goods of the community, which is achieved by purchasing their products directly from local suppliers where possible. Moreover, it offers customers with a 100% hassle refund in case of any dissatisfaction that they may experience with the products of services and this is what most customers are looking for (Lucas, 2012).
Trader Joe’s is a company that I would definitely patronize as customer because it offers unique and natural products. If one happens to be near my home, I would certainly be a loyal customer. I have been frequent customer of the Company any time I visit my grandparents in the West Coast and am fascinated by most of their products and service delivery. I would definitely want to work with the Company because it has an excellent business model in place that would foster my career growth. Working with this unique company will provide me with excellent skills and knowledge that would help me to grow and learn.
Reference
Lucas, R. W. (2012). Customer service: Skills for success . McGraw-Hill.
