4 Jul 2022

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Impact of Intuition on Business Activities

Format: Harvard

Academic level: University

Paper type: Coursework

Words: 560

Pages: 2

Downloads: 0

Intuition can be defined as having the ability to comprehend and understand or even know something having no direct reasoning process or direct evidence. The feeling or sense does not use any rational process like facts or data. Having good intuition is achieved through years of experience and knowledge, which allows a person to understand how people or systems work. Intuition is feeling based (NIŢĂ, 2015) . Many people, even in professional levels and institutions, have a tendency to overemphasize their feelings or intuitions and also follow them even when they should not follow them. As such, this form of bias can lead to specific intuitive biases in decision making and judgment. It is possible to distinguish between decisions made between spontaneous or intuitive decisions and purposeful deliberation.

Many psychological pieces of research have identified and also uncovered an extensive and robust tendency for many individuals to rely heavily on their intuitions and also follow them. This phenomenon can be traced to a variety of psychological parameters and can lead to many and specific biases. There have been different reasons for intuitions that have been put across (NIŢĂ, 2015) . For instance, two systems have been used to describe the behavior on a more professional ground. System 1 often prevails than System 2 reasoning and conclusion because cognitively lazy or unmotivated and, as such, unable to apply system 1 (Zollo, 2018) . However, according to Harvard Business Review, it is detrimental for managers not to trust their guts on matters related to business and ethics. Many managers find confidence in their intuition and forget to make decisions that are sound and based on reality. Any person who substitutes reasoning with intuition is indulging in a very risky delusion that can cost their business. (Klein , 2002) . Such a preference can be unbidden and automatic. In business, intuition manifests itself in people, projects, opportunities, and customers in so many ways (Pachur, 2015) . People, entrepreneurs, and others get a feeling of what is going on without real or tangible information, more of a sense of what is going on and what they want to feel about it. Similarly, in many people, the ability to handle their sense of intuition is a lost skill. Instead of using analytics while making decisions regarding business, or a venture, intuitive decision making relies more on how a person is feeling (Sadler-Smith, 2016) . A person can cultivate their sense of making decisions in such a form by enhancing and following their vision in business, trusting their guts, paying and putting much attention on their dreams, tuning in to synchronicity, and being mindful about the things that surround them in business. There are several ways that one can debiase decision making process, with one of them being not to rely much on intuition.

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Intuition is essential in a business environment as it plays a critical role in the ever-changing field. For example, when there is a lack of data and ambiguity due to missing or misinterpreted data, the sense is essential when the decision making process is being utilized (Hall, 2015) . Particularly, leaders in businesses that are experiencing changes rapidly where decisions being made have diverse interrelated sections. Leaders often face many difficulties while making decisions due to the complexity of the business environment. The essay will be discussing the impacts of intuition in businesses and decision-making processes and ways that the process has an effect on managerial decision making.

References 

Hall, Z. A. M. a. S. H., 2015. The importance of starting right: the influence of accurate intuition on performance in salesperson–customer interactions. Journal of Marketing, 79(3), pp. 91-109.

NIŢĂ, A. a. S. I., 2015. The role of intuition and decision making in Public Administration. Juridical Current, 18(2).

Pachur, T. a. S. M., 2015. Domain-specific preferences for intuition and deliberation in decision making. Journal of Applied Research in Memory and Cognition, 4(3), pp. 303-311.

Sadler-Smith, E., 2016. The role of intuition in entrepreneurship and business venturing decisions. European Journal of Work and Organizational Psychology, 25(2), pp. 212-225.

Zollo, L. Y. S. R. R. a. C. C., 2018. Ethical consumption and consumers’ decision making: the role of moral intuition. Management Decision. 

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StudyBounty. (2023, September 17). Impact of Intuition on Business Activities.
https://studybounty.com/impact-of-intuition-on-business-activities-coursework

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