Large business corporations must endeavor to ensure that their employees and stakeholders understand their business objectives and strategic plans. In essence, lack of such an understanding can be detrimental to a corporation’s public image, profitability, and sustainability. Corporations being aware of this fact are keen to implement some controls to keep their businesses afloat. Moreover, these corporations are keen to make sure that they engage the employees and stakeholders to meet their strategic plan. As it is, these corporations make use of informational and behavioral controls. These two controls establish how an organization handles its affairs. Here things should be done right as well as doing the right things for the benefit of the organization.
Facebook has beaten many odds to become a social network of choice for most individuals across the world. This kind of success is not devoid of challenges, which threaten its competitive. Most critics have doubted its ability to ensure the privacy of its client’s privacy following the Cambridge Analytica scandal. Facebook top management thus came up with a new strategy to protect the company from going down (Price, 2018). The primary approach was to reconstitute the senior management to come up with individuals who will do the right things and do them right to prevent a reoccurrence.
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Mark Zuckerberg the corporations CEO constituted three key product areas namely New Platforms and infrastructure, Family of apps and Central products service (Business Insider, 2018). The heads of these three product areas will in turn report directly to the CEO with the hope of ensuring that things are done accordingly (Price, 2018). Moreover, such a move is aimed at giving the CEO more strategic control over the company’s internal environment and the external strategic context. This kind of control will aid the company to fuse the company’s goals and objectives to the existing strategic environment. Eventually, such a control will, in turn, give the company a competitive edge in the face of increased global competition.
References
Price, R. (2018). Facebook is shaking up its product team in a big way- this chart shows you exactly who's running what (FB). Business Insider. Retrieved on 5 June 2018 from http://www.pulselive.co.ke/bi/tech/facebook-is-shaking-up-its-product-team-in-a-big-way-this-chart-shows-you-exactly-whos-running-what-fb-id8360503.html.
