Informative and persuasive writing are related albeit distinct types of speech. Informative and persuasive writing differ in the message they are putting across to their audience ( Hinkel, 2015). At the end of the text provided, the reader is either given facts concerning a certain topic or opinion on the same. Informative writing seeks to provide the reader with information that is factual and is supported by statistical evidence. Choosing to write in an informative way is ensuring that the audience is given accurate information. Persuasive writing, on the other hand, is designed to convince the audience that certain point of view is correct and that they should embrace this line of thought. Informative and persuasive writing are often represented in academic lectures and sales pitches. The difference between these two lies in the ultimate goal of the writer.
While using persuasive writing, the text used is flowery and flashy as opposed to informative writing which is based matters that are realistic. When an individual uses informative writing methods, they are bound to mention both sides good and bad ( Thill & Bovée, 2013). Persuasive speech, on the other hand, will ignore these elements and insist on emphasizing the information that will cater to the needs of their audience.
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The goal of any type of writing is to express or relay certain type of information. It has been said that Informative writing can be boring and sometimes overdrawn since the main agenda is to provide information. Persuasive writing had been accused of being emotional and not relying on facts. At times the information given can be unethical and even misleading. Informative writing is arranged in a formal manner and it does not rely on a weak argument but it can use cleverly worded phrases to pass on their point. Choosing to write in an informative way is ensuring that the audience is given accurate information.
References
Hinkel, E. (2015). Effective curriculum for teaching L2 writing: Principles and techniques . Routledge
Thill, J. V., & Bovée, C. L. (2013) Excellence in business communication . Pearson
