JH Cupcakes Company faces three significant problems that need to be addressed. In my opinion, I will term them as missed opportunities. Most businesses thrive and command a more substantial share of the market industry through their online community. It means the visibility of JH cupcake is so limited in the sense that it is only relevant to the geographical area it operates. We the current more users of the internet and social media platforms like twitter and Facebook being the most final destination for many internet users the company has lost a lot of traffic and visibility due to lack of the online community ( Skok 2012 ). A website serves a better option in business, apart from conquering visibility it offers a platform for offering of free delivery services where buyers all over the globe can participate in purchase of the cupcakes products.
All these golden opportunities and a more prominent market command and share are lost due to the lack of a website and a social media mobilization and marketing forum. People trust and believe in creativity, and this is an area where the company has failed to keep their customers up on toes for the next big thing ( Skok 2012 ). There should always be an introduction of new sweet flavor in the market to stay ahead of the competition. To add on that JH Cupcake Company has failed to introduce of a monthly or weekly rollout of an extraordinary flavor of the cupcakes products. The implementation is essential in maintaining of a unique, loyal clientele, and JH cupcake Company has failed to keep such a loyal clientele due to offering a blind eye to such monthly or weekly rollouts.
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The new innovation measures to be considered the most is the introduction of an online store which offers free delivery services to the customers. This step will realize a large number of customers resorting to JH cupcake company products. The other innovative measure to be considered is an introduction of massive online marketing strategies especially through the various social media handles that are available. The last but not the least innovative measure to be considered is being creative in their flavor of their products. They should not cling to one product alone but device methods that will help steer up new sweet and amazing flavors every time to get a chance to stay relevant in the market industry ( Skok 2012 ).
Employees are motivated and rewarded in so many ways, and this feature makes a company realize better results in the long run. The introduction of salary increase scheme for the employees who work exceedingly well and produce better results. The other way is the scheme to be taking employees on retreats so that they can make out and discuss the possible measures to improve the current status of the company and the strategies to achieving better results.
The process of problem-solving in a company is usually one of the most tedious activities to handle for managers and stakeholders. The bottom line of such issues is to get to understand the problem and the possible causes of the problem. Is it company based or employee based or managerial based. Once it is identified, the various parties involved in that problem are acknowledged, and dialogue is induced to bring to a close the issue. Possible measures are then put in place to prevent the occurrence of such issues shortly. The implementation of the acquisition technology is quite simple. The management needs to appoint individual personnel experts in information technology and an exceptional team of markets to oversee the implementation and maneuver of the new technology. The innovation of the JH cupcake company has minimal impact on the environment because they are not dealing with big chimneys with toxic emissions.
References
Skok, David (2012) “Five Reasons Start-Ups Fail” Retrieved from http://www.forentrepreneurs.com/why-startups-fail/
