Goryachev (2018) asserts that communication is an essential component of innovation. It calls on businesses and their executives to find new ways of innovation to attain sustainability in the digital economy. The essence of this paper is to discuss important communication issues that future executives will face and its complexity. The paper also discusses the role of technology in communication. Further, it will explore information gap and its resolution as well as provide a personal philosophy on the future of integrated business communication.
Communication Issues
Communication is more important in the digital age as the speed of change accelerates exponentially, and technology becomes more complicated. Again, industries face inevitable disruptions due to unpredictable business models. Effective integrated communication requires innovative organizations to embrace inclusion and diversity since game-changing ideas originate from anywhere and anyone. According to Goryachev (2018) ethnically diverse firms are more likely to perform better and get improved financial returns. It is on this background that as a future executive, one must understand the role of integrated communication.
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Communication gaps result from misunderstandings (Lorette, 2018). Future executives need to understand that such misunderstandings may stem from increased workplace diversity. Cultural diversity will increase because of increased globalization and firms expanding into international markets. Communication challenges impact organizational performance and employee morale. Eminent problems for future executives will include language barriers, personal issues dues to diversity, ineffective feedback as well as cultural incompetence and biases. Further, the increased use of Internet technologies has necessitated the need for privacy and such issues will also impact future executives in their role and responsibilities. Again, one way communication is not effective. Consequently, feedback from the employees and managers is essential in an organization when issues arise.
Future Outlook on Complexity in Communication
The use of advanced technology will make communication less complicated for business organizations and their employees in the future. The changes in technology would enable people and businesses to communicate easily from one point to another. Further, technological advancement will create better ways of sharing information among employees with ease. The advanced technology will enhance communication outlook and enable firms to interact better with their stakeholders in their industry and marketplace.
Before the increased changes in technology, business organizations faced communication difficulties and challenges across their international operations due several barriers. The advent and development of the Internet has made it easy for businesses to communicate in a multicultural environment. In addition, it has encouraged more interactive sessions between employers and employees and external business stakeholders like customers and shareholders. Changes in communication technology have improved how businesses market their products and project their image before stakeholders.
As posited by Goryachev (2018), businesses will rely on innovative communication to manage their corporate image and build their brands. Firms will also project positive public perception concerning their activities with the aim of building a corporate social responsibility goal. Today, communication is less complex as individuals and corporate personnel rely on the use of social media and blogging services. Blogs and other forms of Internet technologies provide salient opportunities for the management to influence public perception by encouraging dialogue with both internal and external stakeholders.
Role of Technology in Communicating Thoughts and Ideas
Technology will continue to play an essential role in the communicating ideas and thoughts in the workplace by employees. Future executives should understand that the modern employee is tech savvy. Technology has enhanced business communication in several ways that include the use of mobile devices like smartphones in the workplace for employees to share their ideas and thoughts (Kazmeyer, 2018). Global organization will rely on virtual communication techniques like the use of video conferencing to communicate with their employees from multiple locations in the world. Computer technology has improved the sharing of ideas and thoughts by employees and their employers in profound ways. Image scanning devices allow employees to transform or convert their paperwork, diagrams and plans into electronic files that they can share and store for the benefit of the organization. Technologies like radio frequency identification have and will continue to impact how stakeholders in organizations share ideas and thoughts from one location to another.
Techniques to Resolve Information Gap
Differences emanating from generations, different cultures, income levels and education among other cultural issues lead to information gaps in organization. As such, increased diversity in the workplace will result into these differences and impact sharing of information in subtle manners. Firms and their executives can use several strategies to address information gaps emanating from the issues identified in their workplace that impact seamless flow of information.
Firstly, they need to create diverse teams so that employees feel connected and engaged. Secondly, they should establish mentorship opportunities where the younger employees are mentored by the older workers (Miller, 2014). Thirdly, the executives must look beyond the requisite skills and experience but identify other features and soft skill that will enable them to make progress. Executives should establish effective training on cultural competence with the aim of making sure that all employees appreciate the cultural diversity, embrace it and celebrate its benefits.
Personal Integrated Communication Philosophy
Integrated business communication will be essential in offering advanced communication capabilities to business organizations, their employees and other stakeholders. Firms will use it in their activities; especially engagement of stakeholders in their internal and external environment. It will continue to expand because of the transforming business environment and technological applications (Karjalainen, 2014). The implication is that more businesses will consider integrating their communication messages with the aim of reaching a broader audience in relation to their business activities. Effective communication will help firms to plan, implement, and evaluate their messaging approach to build a positive public image and trusting customer relationships.
Conclusion
It is evident that integrated business communication is important in business operations. Future business leaders need to incorporate it for effective planning, organization and execution of their business functions and responsibilities. Training and use of technological applications will allow businesses to tackle information gap challenges and issues associated with communication. In addition, effective communication will enhance brand perception, improve cultural diversity, and exchange of ideas and thoughts among employees. Finally, business communication will enhance productivity and performance as employees will generate creative ideas based on their background and diversity.
References
Goryachev, A. (2018). Three Reasons Why Innovation is all about Communication. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/05/three-reasons-why-innovation-is-all-about-communication/#1aaf2036e5c2
Karjalainen, P. (2014). The Role of Management Assistant in the Future. Retrieved from http://executivesecretary.com/the-role-of-management-assistant-in-the-future/
Kazmeyer, M. (2018). Role of Technology in Business Communication. Retrieved from https://smallbusiness.chron.com/role-technology-business-communication-55139.html
Lorette, K. (2018). The Challenges of Business Communication; Retrieved from https://smallbusiness.chron.com/challenges-business-communication-112.html
Miller, G. (2014). How to Bridge the Workplace Generation Gap. Retrieved from https://www.entrepreneur.com/article/234314
