John Spoelstra's book, marketing outrageously is all about the use of unconventional means to increase revenue build and grow a successful business. Having managed to improve the performance of various sports team, he offers some important examples to illustrate the importance of marketing outrageously. This paper will look at some of the takeaways from John’s book that is related to serving as an athletic administrator.
John suggests that as an athletic administrator one has to go beyond the lines of political correctness and avoid practicing business as usual. The use of creativity and focusing on the larger picture is also an important aspect. He gives a personal example where he once had to send rubber chickens with season renewal tickets tied to their legs to the customers who were proving to be difficult to get. Spoeltra (2010), states, “Marketing outrageously beats the hell out of marketing bland, time after time after time.” From John’s example, he shows the importance of an athletic administrator going beyond the usual business practices that people use to market their companies.
Delegate your assignment to our experts and they will do the rest.
Apart from unconventional means of marketing, he also suggests there are some conventional marketing strategies that promote company sales. This includes expanding the sales staff and their training. Spoelstra (2010) used this strategy to raise season ticket sales from the Edmonton oilers from 5,500 to 13,000. According to Spoelstra (2010), even though the marketing tactics do not seem outrageous, the increase in profit will be outstanding.
In conclusion, John Spoelstra offers helpful insights into marketing with the use of his personal examples. He offers both conventional and unconventional means that can be used to achieve improved sales at a company. He shows the importance of an athletic administrator thinking big and always focusing on the prize.
REFERENCES
Spoelstra, J. (2010). Marketing outrageously . Bard Press (TX).
