Organizations, companies, and institutions must interact with their external environment surrounding to survive and grow. In business, internal forces for change refer to people, systems, and events within an organization that assist or hinder the company from attaining both its long-term and short-term goals. As for the external forces, these are mainly the outside influences. For instance, competition, economy, supply and consumer demand which help or hamper the organization from achieving all their goals (Birkinshaw, Hood, et al, 2005). Therefore, many organizations examine internal and external forces for change to maintain or increase revenue and ensure that they still manufacture and supply quality goods to keep their customer’s loyalty. Maintaining good consumer relation, monitoring competition and having a fair price for product and services are ways to measure external forces for change. Thus, it is vital for every organization to practice and examine external and internal forces continually.
Culture is critically important to the growth and success of an organization or company. However, the way companies view and handle lifestyle there is a vast and clear difference. Every change in an organization is challenging, but culture is the most challenging. Reasons being that culture is a soft concept and that it symbolizes behaviors and norms. Culture grows over time, and people adapt and become comfortable with the organization current culture (Birkinshaw, Hood, et al, 2005). In case of change, culture determines a lot and is weighed. As long as the change does not go against their beliefs, behaviors and supports the organization culture, it becomes a bit easier to embrace change. However, in a situation where change does not promote the organization culture, it is always a tough and challenging journey to take the steps of evolution.
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In conclusion, change is inevitable in an organization or a company. Making and adapting to changes also contributes to the development and growth of an organization. Therefore, an analysis of the internal and external forces for change in an organization permits companies to decide when and whether or not to make changes to the workforce, computer systems, and management and leadership.
References
Birkinshaw, J., Hood, N., & Young, S. (2005). Subsidiary entrepreneurship, internal and external competitive forces, and subsidiary performance. International business review , 14 (2), 227-248.
