Undoubtedly, Chick-A-Fill is the best performing fast food restaurant in the United States. In a 2015 fast food restaurant ranking, the company got a sore of 86 which is considered the largest score a company in the fast food industry has ever achieved (Berger, 2015) . However, even with its meteoric rise to the number one spot, Chick-A-Fill still has to contend with fierce competition from the likes of Chipotle Mexican Grill and Panera Bread. Chipotle’s major selling points are its top-quality ingredients and its simple menu (Cardenal, Symington, & Green, 2015) . As for Panera Bread, clean and fresh food and a casual restaurant approach are the major selling points.
While the major fast food companies have had unprecedented successes over the years, they still have to grapple with a drop in employee satisfaction. As a matter of fact, the employee turnover rate in the fast food industry is the highest in all sectors of the economy (Adams, 2018) . What is more, most employees view-their jobs as a short term employment opportunity as they look for other jobs. To deal with this problem , Chick-A-Fill has made significant investments in employees’ payments and benefits. This strategy is what separates the company from its competitors.
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Argument FOR Chick-A-Fill’s competitors’ success
The fast food industry is still growing. More so, Chick-A-Fill’s competitors are keen to take advantage of any weaknesses demonstrated by the company to take over Chick-A-Fill’s loyal customers. For instance, Chick-A-Fi is known to be against homosexuality. As such, the competitors can take advantage of this controversy by presenting themselves as tolerant to people with diverse sexual orientations.
Argument AGAINST Chick-A-Fill’s competitors’ success
Chick-A-Fill is not a push over. The company is currently basking in success and is doing everything right by its loyal customers. The company has maintained perfect services for its customers who continue streaming in the company’s stores in their droves. Hence, all that Chick-A-Fill has to do is maintain the current status-quo to stay at the top.
References
Adams, K. (2018, February 09). Here’s the Biggest Problem Fast Food Chains are Facing Today . Retrieved from Foodable Network: https://www.foodabletv.com/blog/2018/2/9/heres-the-biggest-problem-fast-food-chains-are-facing-today
Berger, S. (2015, June 30). Best Restaurants In USA: Chick-Fil-A Trumps Competition, McDonald’s Falls Out Of Favor . Retrieved from International Business Times: https://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232
Cardenal, A., Symington, S., & Green, T. (2015, September 10). 3 Things Chipotle Mexican Grill Inc Is Doing Better Than Everyone Else . Retrieved from https://www.fool.com/investing/general/2015/09/07/3-things-chipotle-mexican-grill-inc-is-doing-bette.aspx
