The JCDecaux project dubbed “bicycle exchange network” is one of the most ambitious ventures by an organization within an urban setting. The project highlights the critical role that the private sector plays in the eco-friendly initiatives. The program is geared towards reducing traffic congestion as well as the effects of pollution that are brought about by automobiles.It is estimated that in the recent past urban centers have been leading in greenhouse emissions, which continue to be key drivers of global warming. It also suffices as a viable means of enhancing the health of the urban populace that hardly engages in physical exercise.
The practicality of the project centers on the fact that large sections of the population are well conversant with using bicycles. Whether for leisure or other means, bicycles offer the needed free movement that is devoid traffic and unnecessary stops (Cummings & Worley, 2014) . This highlights that the project is based on consumer efficiency. It is thus instrumental in enhancing the productivity of the populace by decreasing the downtimes associated with traffic jams and public transport inefficiencies (Cummings & Worley, 2014) . The “bike exchange network” is essential in economizing transport for many city residents. In the long run, these economic benefits are injected into the greater urban economy.
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The philosophy associated with the project is fundamentally founded on sustainability and environmental protection. The project appreciates that oneness with the environment is inspirational to the public. The project is also tailored to ensure that the urban communities become stewards of their immediate environments. It is through this initiative that the public can be involved directly in holding and maintaining earth in trust for future generations while engaging in beneficial activities. The project creates a sense of leadership and responsibility on the part of all stakeholders given that the environment is constantly in danger of adverse effects due to human activity and industrialization.
It is prudent to note that a project of this magnitude requires stakeholder goodwill. However, this expectation can be met through concerted efforts where proper information regarding this endeavor can be disseminated and clarified at the same time. JCDecaux understands that stakeholders must play a core role in establishing the objectives and priorities of this green project. This is instrumental in ensuring appropriateness and relevance. Importantly, the stakeholders involved ought not to be necessarily the beneficiaries of the initiative.
An action plan is essential in guiding stakeholder participation (Cummings & Worley, 2014) . The first step is stakeholder analysis which will be carried out by the corporation with the intent of establishing the right stakeholders and their expected contributions to the initiative as a whole. The analysis will require research on the impact of the project and key groups that may be directly or indirectly affected. In this case, the government, the public and the corporates can be classified as the primary and secondary stakeholders respectively
The next step in the action plan will be stakeholder management which will focus on the need to establish ways of keeping the stakeholders supportive and involved at the same time. This step is informed by the stakeholder analysis and will provide a guide on how best to interact with each separate group. Sensitization of the public on the benefits of the project is one of the many ways the masses can be involved. The government, on the other hand, can be presented the blueprint of the initiative and its cost-benefit implications on the urban planning management. The corporations can be managed through the elaborate definition of how the program intends to create new business opportunities as well as enhance the vibrancy of the business environment. The management of stakeholders concurrently runs with the execution of the project taking into consideration the input from the identified stakeholders.
Reference
Cummings, T., & Worley, C. G. (2014). Organization development and change (10th ed.). South Carolina: Cengage.
