Response to Prompt 1:
The choice of processing route is under more control of the persuader rather than the listener. In this route, most of the decisions are made through taking a mental shortcut from all the cognitive work required to understand an attribute of the issue (Griffin, Ledbetter & Sparks, 2019). The listeners rely on a variety of clues that the persuader exhibits in allowing them to make quick decisions. Those on the receiving end are only able to decide which route they use based on the cues and delivery methods that the persuader uses since they are in control of the situation (Bockarova, 2017). Persuaders have the upper hand in trying to convince listeners on accepting the message they are relaying towards them. A more persuasive communicator makes the message more enticing to the listener. For example, in sales businesses, marketers use attractive communication in trying to put the buyer/listener in a good mood, which makes them more likely to purchase the product.
Response to Prompt 2:
Thomas Nilsen argued that persuasive speech could only be considered ethical if it presents the listener with an option to make a free choice (Griffin, Ledbetter & Sparks, 2019). Based on Caldini’s principles of influence, persuasive appeals cannot always allow listeners to make a free choice. An individual must always be free to alter their decision and behavior in a communication setting. Persuasion deals with verbal appeals administered by the persuader. If they are presented in a coerce manner, they become unethical. The principle of authority does not allow the listener to make a free choice. Communication made through authority manifests in the form of an order or command (Dooley, 2017). Dire consequences are usually faced if one fails to adhere. Therefore, this makes such communication devoid of choice. Scarcity also pushes the listener into believing that they are losing something. They are deprived of the chance to think about the choice they are about to make.
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References
Bockarova, M. (2017). The Power of Persuasion: 6 Ways to Get Your Way. Psychology Today.
Dooley, R. (2017). Surprise! Cialdini Adds 7th Principle, Unity. Neuroscience Marketing.
Griffin, E., Ledbetter, A., & Sparks, G. (2019). A First Look at Communication Theory . New York: McGraw-Hill Education.
