Retrieved January 19, 2018, from, https://www.lafoodbank.org/
The above logo is a depiction of our mission and vision of Los Angeles Regional Food Bank. The Non-profit organization following the realization that one in every seven people in LA is faced with food insecurity is determined to enhance its food distribution. This paper summarizes the objectives of the organization, its values, mission, benefits and promotion of social welfare through its activities.
Mission
As earlier indicated the organization intends to organize resources to alleviate hunger in the community ("Los Angeles Regional Food Bank", 2013). Achievement of this task is dependent on the ability to enhance donations of food and finances and distribution channels that will ensure only people with food insecurity acquire the gifts.
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Vision
The company aims to collaborate with all the citizens to enhance donations and increase volunteers that enable distribution of the donated food resources ("Los Angeles Regional Food Bank", 2013). The organization is determined to ensure the society accept and contribute their donations and integration.
Values
Los Angeles Regional Food Bank understand the need for transparent operations and independence from the donors. The organization has been operational for over 30 years making it experience to handle, collect, determine potential recipients of donations and ensure positive social welfare.
Branding
The prevailing notion that receiving food donations from the organization is for the helpless and people living under the poverty level has resulted in the donations made by the group to be termed as low quality. These negative ratings diminish the volunteering and social relationship with the society. A branding for instance of maize and vegetables to make them appealing and in level with other expensive brands would change the mindset of the community on the products. Vegetables and fruits branded in colorful and informative packages would also improve the organization associated with the community (Crutchfield, Grant, & Fuqua School of Business, 2008). The change in perception will result in enhancing the number of volunteers and also promote the social welfare in LA.
References
Crutchfield, L. R., Grant, H. M. L., & Fuqua School of Business (Duke University). (2008). Forces for good: The six practices of high-impact nonprofits . San Francisco: Jossey-Bass.
Los Angeles Regional Food Bank. (2013). Los Angeles Regional Food Bank . Retrieved January 19, 2018, from https://www.lafoodbank.org/
