Louis Vuitton's Current and Potential Production Strategies

Synopsis of the Situation 

Louis Vuitton is one of the leading fashion companies in the world operating in many countries in the world. Its product sales are done through boutiques, ecommerce stores and lease department. Currently, the company is facing turbulence in its operations due to diverse economic impact and counterfeited brands in the market among others. Due to these reasons, the company’s growth has been limited. This case study seeks to identify the various available production strategies as well as recommending the potential strategy to deal with the global adjustment fears at Louis Vuitton. 

Alternative Solutions 

Some of the alternative solution for curbing these problems are includes; The automated alternative. This is whereby the company expands its production in line with fashion brands, improving on the production and quality of their brand, which would lead to increased customers. Secondly, heritage based alternative which involves the use of artisan labor in maintaining the core values of the company, attracting more specifically high-end customers. Lastly, the hybrid based alternative which involves the production of accessible goods by use of both automation, and absolute products using artisan labor, which is a potential gain in all segments. 

Selected solution to the problem 

I think that the adoption of hybrid alternative for the company, as it enhances global competitiveness in the fashion industry, as well as giving room for the incorporation of other fashion products such as perfumes among others. This alternative also helps in expansion of the business by attracting Asian market to Europe. 

Implementation 

The implementation of the recommend solution strategy would take a course of three phases. First, the short-term phase which involves dealing with legal clearance, brand development, and products research. This would be complete within the first six months. Secondly, the medium phase, which involves production ad sales of accessible goods, and which should be complete by the 12 th month. Finally, the long-term phase, which involves sales data evaluation and keeping up with the strategy’s requirements. This phase ids crucial as it involves tackling of inherent microeconomic issues and external environmental concerns. 

Recommendation and conclusion 

It is recommendable for the company to consider the use of hybrid strategy in the continued production of the hand crafted goods. This is considerably cost effective and helps in creating accessible goods, as well as improving the company’s competitiveness in the global setting. This will also help the company in maintaining global identity as well as meeting the demand in the fashion industry. 

Reference 

Anderson, D., Goudie, A., & Parker, A. (2013). Global environments through the quaternary:Exploring evironmental change. New York, NY: Oxford University Press.