Appropriate communication strategies are one of the leading contributors to many business success and good public image. Management of any business organization requires that each manager acquire appropriate skills of communication that are effective in mitigating any crisis that is prone to arise within a given company. Managers usually devise different communication strategies based on the nature of the issue at hand. This paper provides different communication documents that address specific individuals and stakeholders within business management. The communication is aimed at addressing the issue at hand in business management. Regarding Scenario 1 that involves the purchase of a smaller company that offers the weight–loss supplement called Kamelon, I would develop different documents that address specific groups while trying to address the issue of the Kamelon product acquisition and marketing (Hussain, 2018) . First, I would compose a motivational email to the internal staff, and second, an informational email to external stakeholders including investors. The third document would be a consumer-facing blog post highlighting the benefits of the product and another document, a persuasive to the business partner. Finally, a document responding to the consumer’s complaint would be composed as well.
Part A: Email to Internal Staff
From:
Sent:
To: Internal Staff Members
Subject: Impacts of Kamelon and Strategies to Improve on its Weakness
Hi everyone,
This email is aimed at highlighting some of the benefits we have identified about the weight supplement products we have acquired from our recent merging company. However, the products are associated with a weakness that needs to be mitigated using our joint efforts for appropriate strategies that will in turn promote our sales and the global market. Some of the advantages identified from consumers using this product which benefits our public image include the following;
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Advantages
The use of the dietary supplement-Kamelon will help consumers jump-start their diets especially for individuals with difficulty losing weight despite excising and dieting (Wharton et al., 2020) . The impact will increase the number of sales of the product and its complement products in our company.
When you use Kamelon, you can suppress your appetite. These benefits will be effective to our customers as it makes them consume less food hence coming for more of this product even for their beloved.
The weight loss supplement does not care what you are doing as they are always hard at work burning fat and helping you slim down.
By letting our customers use this product, we are certain that it helps to improve their health and therefore we expect very minimal or no reports of medical complications from consumers.
Disadvantage One
The most common side effect for adopting the sale of these products to our existing and new customers will be that it does not have safety regulations (Wharton et al., 2020) . Unlike prescription medication, which is intensively regulated by the FDA, over-the-counter dietary supplement for weight loss does not have any standards that must be met. They do not require any approval as well.
Remedies
To avoid the reoccurrence of future complaints, our company needs to register the manufacture and sale of Kamelon products under the FDA regulation. This practice will seek the justification of our product safety as well as avoid future health crises as the product will be operated under FDA regulation (Wharton et al., 2020) . The FDA, should always check the products to ensure all safety criteria are made before they are sold. It is worth noting that contaminated products make it to store shelves on a regular basis to develop a higher interest of FDA checks for the ingredients we purchase and our product as well.
Disadvantage Two
Some supplements purchased by our company may be impure or contaminated raw ingredients. Since we cannot produce everything for the production of our Kamelon, we may end up buying ingredient from ingredient suppliers who only focus on improving their profits by offering cheap, impure degraded or contaminated ingredients. Some even pad the desirable but expensive ingredients with filters or “fairly dusting.”
Remedy
It is important to know that you cannot look at a supplement label and know true ingredients. As such our company should by sensitive to use appropriate laboratory techniques to examine the quality of ingredients and other related lements such as pill cases before making any purchase for safety of the final product. To be considered a dietary supplement we must check whether a product contain ingredients that have a history of use in the food supply. Some of the outside appearance might be deceiving.
Part B: Email to External Shareholders
To: External Shareholders
From:
Date:
Subject: Financial and Organizational Impacts of the Kamelon Product
Adopting Kamelon products in our company will significantly impact the financial status of our company in various ways especially following the 90% prove of promoting weight loss on individuals.
Efficacy of this product will not only increase the rate of its sales but sales of other complementary products in our firm too. By increasing the number of new customers coming for our product, the financial status of our company will substantially increase.
Apart from the financial impact that the product will create on our company, it will also help consumers to save more on the cost of the food they would have been consuming if I were not for the product.
This product will also help in saving the health cost used by obese patients in health centers as they can simply use these pills at their comfort of their home.
Kamelon product will also straighten the organizational relationship between the partnership companies Synesthor Inc which in turn increases their strength in the global market.
Another organizational impact of the product particularly to our firm will be increasing the number and strength of human resource management following the acquisition of the new company with some of their human resource personnel.
This partnership will help increase the quality and rate of manufacturing hence more supply to meet the growing demand for the product.
Part C: Blog Post
Three Basic Reasons you Should Use Kamelo Weight Loss Supplement
If you are struggling with weight loss, you should worry no more because Kamello is the best product that is now available in our markets. This product has proved its efficacy by helping more the 90% of the individuals who used it to lose weight (Case Study, Scenario 1).
The benefits associated with this product include;
Kamelon weight loss supplements will enhance your metabolic rate which is one of the best things that should make you go for this product. Losing weight becomes easier when your body can quickly metabolize or digest foods you take.
The product offered by our firm has a very minimal association with food cravings. One of the primary reasons why most people struggle to lose weight is because they can not keep food cravings under control. As such, our product contains ingredients that suppress your appetite, thus helping you to reduce your calorie intake.
Apart from increasing your metabolic rate, Kamelon will increase your energy level. These benefits help in improving your performance while exercising which in turn can help you burn more calories.
The primary reason why you should go for our product is that it remains unique and distinct from those of other industries (Rossetto, 2013) . One of the distinctive features of Kamelon manufacture from our firm is that it has a pill casing that ensures your health is protected by preventing contamination of the pills.
Part D: Letter to the Business Partner
Date:
Name:
State/City:
Area Code:
Email:
Re: Challenges in Meeting Your Product Needs
Dear Fatima Sousa, I am writing to inform you about a range of challenges your firm can face in meeting the demands of our product.
In the next three months, we have analyzed the market and realized that our company needs about 10,000 pill cases from your firm to meet the production of our kamelon product in those months.
We will pay for the pill cases provided by your company upon the deliveries, an act the will increase your firms earning and cater for your production needs.
Our company is also focusing on developing a stronger partnership with your firm by continually supporting your production through constant purchases of the pills cases.
However, we have been facing a challenge in forecasting future demands for this product with the main reason being lack of advanced reporting tool that allows our company estimates the exact number of Kamelon we should sell in the next few months or the following year and much with the exact number of pill cases you ought to produce for our company.
As a result, your firm is likely to fail meeting the production of our products demand leading to losses from lower sales.
We have also evaluated and found that the primary challenge for meeting our products demand is the uncertainty of the future market demand and that your firm has a low improving efficiency of manufacturing based on the latest technology.
The best way to solve these issues for your firm is to invest more human resource power on the latest technology so that the pill cases are manufactured to meet the changes and requirements of the current technology. .
You also need to increase the rate of this pill cases production to help meet the demand of the future market of the kamelon products.
At our firm’s site, we will device effective measures of determining the market trends to help predict the most likely future product demand to request for adequate number of pill cases production from your firm.
This strategy will benefit both companies by increasing the profitability by meeting a market demand despite our geographical positions and shipment challenges that might be faced in this partnership.
Part E: Responses to the Customers Complaints about the Product
Public Response
We sincerely pass our regret to our potential customer about the recent reports on the failure of one of our product Kamelon. Our management team significantly acknowledges the report provided by one of our potential customers as a matter of concern for the quality of our product. We also encourage other customers to feel free while reporting any issue involving the quality of our products or services for this will help us improve in our future production process as well as provision of services to our customer. Following the recent report about the failure of Kamelon, a team has been set to examine the product to be able to validate the matter and improve on the future product.
Private Response Message to the Complainant customer
Dear customer,
We highly regret the failure that our product (Kamelon) caused you. Our company did not expect such effects as well. This message is to inform you that we have employed a team of experts to examine the problem from other related products to improve on our quality and avoid any reoccurrence of such failures related to our product.
We will also refund the amount you spent for this purchases via your money transfer credential details you offered upon purchase as soon as possible while we waits for our expert’s intervention on the issue.
A team of experts have been employed to examine the ingredient used in the production of the kamelon product, so that the exact problem can be found for improvement on our later production.
We will update all our customers through our websites about the resolutions made as soon as our expert team finds the issue for the failure of our product. We promise that the mistake will never happen to our products again. Thanks for being our faithful customer.
Part F: Evaluation of the Communication Strategies and Methods
How the Communication Strategies meets the Desired Outcomes
The process of launching the Kamelon product from the newly purchased company would not be effective without the application of appropriate communication channels. The use of different communication channels would be effective in finding better strategies to launch the product in several ways. For example, the use of direct private messages to the complainant will significantly help in promoting change in the receivers’ behavior, believes, and values. My persuasive communication also considers delivering information unambiguously so that the receiver can decode it. This strategy is achieved in my communication by the use of different channels including emails, blogs, and business letters to ensure the information is received by a specific targeted audience to avoid ambiguity (Kenesei & Stier, 2017). By using this strategy, it would be easier to launch the new product because there would be an impressive public image about the company following an adequate awareness of the new products to all the stakeholders and the public, especially via the blog post content.
How the Communication Strategies Serve the Target Audience
The communication strategies primarily focus on maintaining effective public relations. This strategy is particularly applied when responding to the customer's complaint by first acknowledging the complaint and assuring the customers about the measures being taken to mitigate the issue. The information in the four channels of communication used for Scenario 1, is concise and complete. The strategies are applied because most of the stakeholders would not have time to read long structural contents in the memo or letter (Coombs & Holladay, 2011) . As a manager, I ensured clarity and direct points intended to the audience. For example, the memo and the business letter used targets to the main reason for the paper.
References
Coombs, W. T., & Holladay, S. J. (2011). Managing corporate social responsibility: A communication approach . John Wiley & Sons.
Hussain, S. (2018). Managing Communication Challenges in Multicultural Organizations. International Journal of Media, Journalism and Mass Communications (IJMJMC) , 4 (2), 44-49.
Kenesei, Z., & Stier, Z. (2017). Managing communication and cultural barriers in intercultural service encounters: Strategies from both sides of the counter. Journal of Vacation Marketing , 23 (4), 307-321.
Lecture’s Assigned Reading. Case Studies.
Rossetto, K. R. (2013). Relational coping during deployment: Managing communication and connection in relationships. Personal Relationships , 20 (3), 568-586.
Wharton, S., Bonder, R., Jeffery, A., & Christensen, R. A. (2020). The safety and effectiveness of commonly-marketed natural supplements for weight loss in populations with obesity: A critical review of the literature from 2006 to 2016. Critical reviews in food science and nutrition , 60 (10), 1614-1630.
