Electronics such as computers and computer accessories are among the top products imported to the United States from foreign countries such as China, Japan, and the United Kingdom. This makes up for 43% of the total electronics and machinery imports to the US soil. These computer products include servers, security devices like optical and biometric readers, storage devices like solid-state drives, peripheral devices like mice, WACOM among others.
The product’s target market
The consumer market is one of the most sought after market by these technologies due to the various characteristics present in the niche. This market is unique in its way since it has a diverse customer pool such as college students and families. This also includes the mainstream video game market which targets the youth mostly and is usually competitive due to the buzz created by the evolution of computers in the virtual entertainment industry.
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Computer and computer parts have various target markets in the United States. The business market is one of them since technology aids the business markets in several ways to create unique products for large and small corporations. They rely on computers for communication, online purchases and banking, accounting software and client data storage and maintenance.
Government markets are another target of these technologies since the products are required in bulk through awarding of contracts which provide for rapid technology companies growth. Small electronic firms can target state agencies to provide these products aimed at increasing efficiency of government services to the citizens.
Basis on which the target markets are segmented
The target markets are segmented by consumer demand and cost effectiveness. Even if computers are progressively becoming complex with time, manufacturers combine hand on feasibility and affordability to their technologies to have a better share of the market.
Why the basis is appropriate for the stated target markets .
The basis is quite valid since target markets drivers include the demand and affordability the product has in the consumer pool.
Geographical approach to target markets and the reason it is beneficial
Geographic approach on target markets since most users live in urban and suburban areas where electricity and internet connectivity is available.
