The film Clownish shows a clown taking his lunch sitting on a bench located in a park. As the clown enjoys his lunch, a young lady who seems to be unhappy approaches the bench and sits next to him. The clown tries everything to make the young lady happy. Unfortunately, the lady ignores him; instead, she messes with the clown’s paper, which she realizes later that it was his employment termination letter. She also tries to cheer him up but in vain.
This film is a drama genre as it reveals the emotions and relational development. The film shows the young lady and the clowns’ struggles. Both are having a hard time; the clown has just lost his job, while the young lady is conflicting with her spouse. The clown becomes sad after being ignored by the lady after trying to cheer her up. The young lady feels guilty, ignoring the clown after learning that he had been lost his job. Both are in a state of emotional turmoil, making it a drama.
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The film targets all people; it teaches them that it is important to care for others even when they are unhappy, as demonstrated by the clown trying to cheer up the lady. The best positioning for the film would be of benefit positioning to outline the benefits of the film to the audience, particularly from an emotional perspective. I would release it by developing an online outlet to increase the chances of exposure for a larger audience. The strategy to market this film would be social media marketing, such as Facebook and Instagram. This would help it reach a larger audience, especially the young generations who are more into social media platforms.
I would develop social media campaigns to sell it to the people. I would develop hashtags about the movie to create awareness, such as #clownishisout. This film's sponsors would be my friends, and the stakeholders would be all people experiencing problems, friends, and film producers. The timeline for this exhibition would be 1-3 months. Within this timeline, the marketing strategies would be established, selecting the film designers, acting, and releasing. Additionally, this time provides me with enough time to market the film and have a ready market before it is released.
