14 May 2022

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Marketing to Advance the Athletic Department Mission

Format: APA

Academic level: Master’s

Paper type: Coursework

Words: 354

Pages: 1

Downloads: 0

In order to attract the support an organization’s mission requires to realize its objectives, it is important to take into account particular essential aspects for any success. First, it is important to focus on a well-organized plan for the organization, having sound conversation with prospective volunteers on the organization’s mission, educating and training the volunteers, creating awareness among donors and prospective donors, creating assurance on funding organizations and integrating the ideas of the organization with the resources that are readily available to it. 

First, in the course of coming up with a plan for the organization, it important to generate a sound mission statement for the organization that reflects the value its stands for and focuses on the scope of the organization’s operations, besides enlisting a comprehensive outline of the activities the organization prioritizes on (Hogg, 2014, p.1). Further, it would be plausible if the organization shares this mission with its volunteers and prospective volunteers in a sound conversation. It would certainly help them own the mission and take it up as their responsibility, working on it and believing in it (Hogg, 2014). Instilling awareness into the volunteers on the mission goes hand in hand with educating and training them on their responsibilities with a view to delivering an exceptional fundraising activity and attracting more support. This is attributed to the fact that the volunteers and trustees are the bedrock to the support for the organization’s mission hence a well-esteemed team, confident and with a well-trained background would found a strong support and even attract more support (Hogg, 2014, p.2). 

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Further, in a bid to attract a firm support in relation to donors, it is advisable to create awareness among the donors with a view to instilling belief in the in the cause they are yet to engage. The awareness would therefore involve elaborating to the donors the prospected outcome of the project and the activities that would precede such an outcome. It is also important to keep them informed of such outcomes as well, whether positive or negative. This instills confidence in the donors and other funding organizations into getting assurance on the credibility of their investment or donation in terms of the returns or the outcomes vis-à-vis the objectives of the mission (Hogg, 2014, p.1). 

References

Hogg, E. (2014). Successful Strategies for Recruiting, Training, and Utilizing Volunteers: A Guide for Faith- and Community-Based Service Providers . Retrieved from US Department of Health and Human Services: https://www.samhsa.gov/sites/default/files/volunteer_handbook.pdf 

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StudyBounty. (2023, September 14). Marketing to Advance the Athletic Department Mission.
https://studybounty.com/marketing-to-advance-the-athletic-department-mission-coursework

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