It is an open secret that the hospitality industry thrives through the tourism industry because of exploitation. A hotel in a corner of the world where almost no one is domiciled and only a few visitors come at a time will thrive because of the extreme fees it will charge the few visitors. It is also a fact that local communities maintain their cultures in spite of tourism because the tourist is always outnumbered. In the end, t he tourist will take a cultural lesson from the tour destination. Finally, the government develops infrastructure kindred to tourism based on the income from the sector as well as local benefit to the community. If infrastructure demand surpasses the benefits of tourism, then the community is being shortchanged (Becker, 2016) . An argument has been made that mass tourism increases numbers, which result in more revenue but it is all about if the said revenue results in net profit for the stakeholders. Mass tourism turns the tables upon the local communities and causes the tourist to be in charge of the tour, thus having adverse effects on the local tourism industry, the local community, and the local government.
From the perspective of a background, social media is the genesis of mass tourism and unless checked, it will run the global tourism industry. Exotic tourist locations were considered as an enigma since only a few people would have visited them and those who did would have done so only once or so in their lifetimes. With the advent of social media, many tourist destinations started advertising aggressively through social networks. These social networks became a meeting point for people with a need to visit common places (Dolezal & Trupp, 2015) . The realization that money was the main limiting factor brought in innovation and in no time, these individuals were organizing tours whose individual cost would be extenuated by increased numbers, and this grew into the current mass tourism industry.
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An exotic hotel for instance, that gets twenty couples per month off peak and fifty couples per month during peak season who they would charge any price they wanted, will instead have 200 couples offering to come at once, tour the exotic site and leave. These couples have a travel agency that negotiates a singular extremely subsidized fee for the entire group (Dolezal & Trupp, 2015) . If the hospitality industry seeks to stand its ground, the group will threaten to pitch tents in a public place as their large numbers insure them from security issues or embarrassment. This position takes control away from the hospitality industry and onto the tourists themselves leading to lower pricing and lower bottom lines. Further, when so many people have been to an exotic place, it loses its appeals and hoteliers face the risk of losing their entire investment (Dolezal & Trupp, 2015) .
In most cases, the local community gets little direct economic benefit from tourism be it normal tourism or mass tourism. The little benefit coming from tourism is based on the availability of jobs in the hospitality industry and infrastructure improvement (Bloch, 2017) . The downside of tourism more so in exotic locations is the introduction of negative cultural characteristics such as gambling and sexual immorality. With the advent of mass tourism as aforesaid, the hospitality industry is affected which in turn affects the availability and lucrativeness of jobs. The developed infrastructure will be overwhelmed by a large number of tourists all coming at the same time. The possibility of damage can also not be ruled out. Finally, the large number of tourists eliminates the numerical advantage of the locals from a cultural perspective and will see the locals learn as much from the tourists as the tourists learn from the locals. In most cases, the learned culture seldom involves virtues (Bloch, 2017) .
The government on the other hand, will face the same problem that the hospitality industry suffers. Lower profits will lead to lower taxes thus lower revenue from the tourism industry to the government. The government will also strain to control and protect the larger number of tourists. Security involves employees and systems which both have quantity limitations (Sarker, 2016) . A regular number of tourists at a time can be handled by the available resources. However, when the tourists come all at once and depart leaving few tourist if any, the security demand will be uneven creating problems for the government . Further, the large number of tourists will require infrastructure upgrades, but this is unfeasible because the infrastructure will be idle most of the time. Governments that rely on tourism are indeed the most disadvantaged by the advent of mass tourism (Sarker, 2016) .
A contrary argument as aforesaid can be made that mass tourism means more tourists and, therefore, more revenue for the host nation or community. This argument is however, based on a fallacy. In commerce, the companies with the highest revenues are the commodities companies because they sell a lot. However, these companies rate poorly in profits because the bulk sales mean they sell at subsidized prices and therefore have very low margins (Becker, 2016) . Mass tourism has changed exotic locations from being like Apple Inc. with low sales but high profits into being like Walmart with very high sales but low profits and sometimes loses.
The totality of the foregoing is that in all aspects when looked at from the perspective of the hosts, mass tourism is actually ruining tourism. It is making exotic places get so many visitors that they lose their exotic nature. Further, it is giving the tourists so much negotiating power that the hospitality industry is losing its edge. Further, the increase in numbers of tourists has the effect of spreading vices among the local populace as well as ruining available infrastructure. From the government perspective, lower income and the overwhelming of available resources such as security are the effects from mass tourism. The concept of more tourism bringing more revenue does not work since the revenue does not translate into profits. Unless current circumstances are extenuated, mass tourism will gradually kill the tourism industry.
References
Becker, E. (2016). Overbooked: the exploding business of travel and tourism . New York. Simon and Schuster
Bloch, N. (2017). Barbarians in India. Tourism as moral contamination. Annals of Tourism Research , 62 , 64-77
Dolezal, C., & Trupp, A. (2015). Tourism and development in Southeast Asia. Austrian Journal of South-East Asian Studies , 8 (2), 117-124
Sarker, J. U. (2016). Importance of monitoring mass tourism for sustainable development in Bangladesh. Asian Business Review , 6 (2), 111-116
