The Burns Huggies burn scare in an occurrence that took place after chemicals used in Huggies diapers started having adverse effects on the baby skins. The chemicals reported burned children with others reporting server buns after using Huggies diapers. Affected babies started by developing rashes which would not respond to treatment. With the continued use of the diapers, the rashes gradually developed into burns. Furthermore, the severity of the burns kept growing. Some parents even reported second-degree burns on their babies after using Huggies diapers. Although the bun scare occurred in 2015, it is impact may still be influencing the product's customers' attitudes towards it. Content analysis enables one to make links between the content and the effects of on audience. This comparison, or rather analysis puts you in a right position to understand why users of the Huggies diaper products might have increased or decreased significantly.
The sampling of media randomly sampled various online media that contained content on the burn scare. The sampled media content sources include news articles, blogs and an online video and articles that exclusively covered the issue of the burn scare. In total seven content sources were included, they were one video, one online discussion forum, three online blog articles, and two news articles. The content source had different impressions of the diapers.
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The first article published on action news five indicated the mothers felt that diapers were causing rashes and burning their kids skins. The mother's detailed stories of how the felt that the diapers could have caused the symptoms they had seen in their children. Their impression is that the diapers could not be trusted because in posed a danger to the babies’ skins.
The second article focuses directly on all diapers painting diapers as dangerous. It points out that lack of public information regarding the chemicals present in diapers, yet the chemicals could be hazardous. Second it cites various lawsuits that involved the dry max technology used in making diapers (Sharratt, 2010). As a result, the article paints diapers in negative light an even further suggests alternatives to the disposable diapers.
The third media is a discussion forum on the diapers, in which women share information regarding dangers of diapers. According to the ladies, the diapers caused skin problem to their babies. Their views were entirely negative toward the diapers and they even share a picture of the burns (Huggies Chemical Burn, 2015)
The three articles are from websites dedicated to establishing hoaxes. The articles were devoted to establishing the truth of the warnings that have been circulating in media pointing out that Huggies diapers are responsible for rushes. The articles indicate that the warnings were all hoaxes and provide reports for consumer agencies as well as Huggies. This way, it paints the diapers in a positive way (Snopes, n.d.; That’s Nonsense, 2013; Hoax-Slayer, n.d.).
The video also reports on the effect of Huggies that a father notices while using them on his baby. He points out several causes of the rashes that parent think are diaper rashes. However, he indicates that Huggies Snug & Dry is one of the diapers that cause rashes and indicate why it leads to this reaches. However, the video is neutral and does not portray the diaper in a negative or positive manner (SwagDad801, 2012).
The buzz words included warnings such as diapers cause burns and rashes. Diapers contain dangerous chemicals and chemical in diapers cause rashes and burns. The tone of the media also served to determine whether the media source were neither negative nor positive.
It is not clear whether the reports from various media sources give mixed messages. Accordingly, some babies may have suffered side effects from using diapers due to their skins being sensitive to the diapers used or allergic reactions to the chemicals. However, some of the claims were hoaxes. Despite the negative depiction of the diapers by some coverage, there are also positive representations. As a result, the burn scare has not affected the consumer perception of the, and the companies sales are unaffected. However, there need for a media campaign to reduce the negative that may have arisen from the scare.
References
Hoax-Slayer. (n.d.). Chemical Burns From Gel In Diaper Warning Message . Retrieved from http://www.hoax-slayer.com/diaper-chemical-burns-warning.shtml
Huggies Chemical Burn. (2015, June 5). Retrieved from http://www.whattoexpect.com/forums/september-2015-babies/topic/huggies-chemical-burn.html
Sharratt, A. (2010, May 28). Disposable diapers: Are they dangerous? CBCNews. Retrieved from http://www.cbc.ca/news/technology/disposable-diapers-are-they-dangerous-1.888074
Snopes. (n.d.). Chemical Burns from Huggies Disposable Diapers? Retrieved from http://www.snopes.com/medical/toxins/huggies.asp
SwagDad801. (2012, June 7). Huggies Snug & Dry Rash/Chemical Burn (Pamper's Dry Max). YouTube. Retrieved from https://www.youtube.com/watch?v=0D84F2KQIfY
That’s Nonsense. (2013, November 5). Huggies Snug and Dry nappies causing chemical burns warning - Internet/Facebook Rumour. Retrieved from http://www.thatsnonsense.com/view.php?id=1787
WMC-TV Action News Five. (2013, November 14). Moms think diapers could have caused chemical burns on children. Wmcactionnews5 . Retrieved from http://www.wmcactionnews5.com/story/23964128/moms-think-diapers-could-have-caused-chemical-burns-on-child
