The effect of media behavior on behavior has received considerable attention in research with the general consensus among scholars on the strong correlation between violence depicted in the media content and development of aggressive behavior (Manganello and Taylor, 2009). In light of this overwhelming evidence, it is important to censor violent content in media or getting rid of violent content in media altogether. In the modern world, children are exposed to video games and media at a very early age. Much of the programming on television involves violence from episodic events of action movies, violent parental confrontations, and animations that generally focus on the theme of violence. Children develop perceptions about the world at an early age based on interaction with their parents, caregivers, and the environment which subsequently influences their future behavior. Essentially, children learn through classical conditioning where their behaviors are reinforced by the rewards they get in video games such as killing their virtual enemies (Coyne, 2016). Content producers understand that for their content to be thrilling to audiences, it must be laden with violence where the villains in the media tend to be immortalized by the audience and therefore influence their behavior. The rapid advancement in technology is shaping children’s hobbies to do more with watching, browsing or playing video games most of which are dominated with media violence. In that regard, there is need to cushion children from development of aggressive tendencies by censoring all violent content in the media targeting juvenile audiences including limiting production and sale of such content. Public policies and legal frameworks ought to be put in place to limit the effect of media content on behavior particularly of children.
References
Coyne, S.M. (2016). Developmental Psychology, American Psychological Association. Vol 52(2), pp. 284-295 .
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Manganello, A.J & Taylor, C.A. (2009). TV exposure may be associated with aggressive behavior in young children. Retrieved from www.sciencedaily.com/releases/2009/11/091102171413.htm
