Effective communication is considered to be vital in any company and can help in various ways. It plays roles in consumer relations, product development, and management of employees, meaning in almost all the aspects of the business ( Sehgal, 2006).
Pros and Cons of the New Actors
The advancements in communication have resulted in easier and faster spread of information in different regions around the world. Today the social media is seen as a sustaining avenue for various companies as a result of enhanced communications. Advanced communication has helped many companies to grow and even expand their networks around the world ( Keyton, 2005). Advancement of technology has resulted in new actors who have developed on the international stage. With advancements such as the internet and the distance that it can travel, actors such as the civil networks are able to provide the international and national interest but, at the same time expose the deficit of a nation in terms of, for example, human rights, social, and environmental issued. Networking often creates a group that is driven by loyalty because members identify themselves more with their network and less with their nations ( McIntosh, 2008). However, the new actors also result in uncivil networks that are often formed with a common cause but prefer violence to be their main method of action. Examples of uncivil networks include terrorist groups that also have the advantage of being more concerned with the agenda of the network that of the group. They appeal to individuals who want to feel the sense of community as seen in the civil networks. The networks that are available now are effective in transcending distance and language barriers.
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Conclusion
Advanced communication has resulted in faster ways of spreading information and has resulted in the development of new networks. Networking often creates a group that is driven by loyalty, and which can transcend distance and language barriers.
References
Sehgal, M. K., & Khetarpal, V. (2006). Business communication . New Delhi: Excel Books.
Keyton, J. (2005). Communication & organizational culture: A key to understanding work experiences . Thousand Oaks, Calif [u.a.: Sage Publ.
McIntosh, P., Luecke, R., Davis, J. H., & American Management Association. (2008). Interpersonal communication skills in the workplace . New York: American Management Association.
