Nike is one of the leading companies in the world, which is well known for its sports products such as shoes, and sport clothes as well as watches. One of the products that the company can export to other nations are the Nike watches. In the recent past, people have learned to acquire and appreciate the role of good quality product and accessories. As a result, people are in search of products that are unique and of high quality from a recognized company. The good reputation serves as advantages for Nike company to spread its watches to different parts of the world as they are of high quality, from a well-recognized organization as well as because they are considered of reasonable prices. Nick offers a variety of watches ranging from toy watches, which are used by children, as well as watches for both the men and women. It is also important to indicate that Nike Company have also provided a sports watch which can monitor numerous aspects of sports such as speed and time.
Kenya is one of the countries in Africa and one of the three East Africa countries. Kenya is a developing country and the home of most of the world champion Athletics. As a result, Nike products might be promoted by the athletics. Additionally, despite the challenges that Kenya as a country is facing regarding economic well -being it is essential to indicate that the country is a potential market for Nike and other sport industry products. Additionally, Kenya has in the past engaged in trade affairs with the US and Europe. For example, the country is well known for exporting tons of flowers to Europe, and this implies that the country can import as well as export products with other nations.
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One of the products that are widely acceptable by all people irrespective of their age, gender, social and economic factors and hence it is a product that can be used by all age groups. Firstly, as already indicated the company provides toy watches, which will attract the children. Additionally, the company also manufactures watches that are specific in nature for men and women, as well as unisex Watches that can be used by all genders. It is important to indicate that the market target is the middle and upper social, economic classes who can afford the prices of the watches. Importantly, the athletics in the nation are likely to find the sports watches attractive and buy them for monitoring their sporting activities.
Watches are not bulky products in nature, and they are easily carried from one point to the other. In this case, transporting the watches to Kenya, the company can use water or and air transport, while using water transport the watches can be shipped to Kenya and when using air the watches can be carried by airplanes such as Kenya Airways and flying Emirates among other airplane companies.
The most appropriate regional sales center for the product is Nairobi. This is the capital city of Nairobi and one of the fastest growing centers which imply that the economic activities of the center are swift hence increasing the chances of the product succeeding in the Kenya market. Additionally, Nairobi is strategically located as it serves as a center that connects many towns such as Mombasa and Nakuru. Additionally, the town infrastructure is excellent which in turn have a positive impact on economic activities.
Depending on the marketing strategies the product might be well accepted in the Kenyan market. Nike products such as sportswear have been operating in the Kenya market for relatively a long time, which in turn implies that when introducing the watches, the company will not have a challenge as it would face if it were its first time trading in Kenya. Additionally, Nick as a company has good public image among many Kenyans, which in turn play a significant role in introducing the new nick product in the already known market.
Firstly, the company should develop culture relevant advertisement, since Nike is a European nation, it would be essential to provide an advertisement that takes into consideration the African people way of life and especially Kenyans way of life. Secondly, the company should also use the local people to advertise the product, this way the company will succeed in attracting more customers and at the same time retaining the old customers.
