Nimble Storage Company was established in 2008 as a firm that develops a hybrid storage program; others are used in hard discs and flash memory cards and allow companies to provide faster performance while lowering their customers' prices. Its revenue has been increasing steadily since the year 2014, recording profits of over $130 million. Later on, the profits decreased in 2016 due to losses accumulating to $45 million. Nimble Storage aims at its goals and objectives and enjoys a robust human resource section that coordinates its strategies and operations. The human resources department at Nimble Storage has encouraged diversity and inclusion of the workforce to match globalization trends.
Business Analysis
Gaps Existing within the Global Market
Nimble Storage has been growing and expanding rapidly across the world. Nimble Storage Company's acquisition of new staff is through a referral program where current employees advise the management on the best talent to employ. However, the firm's effort to become a geocentric organization has faced employment barriers since they do not land the most compatible workforce. The use of referrals has frustrated the efforts of the company to achieve a practical diversity approach. The human resource at Nimble appreciates the urge to expand the recruitment efforts to achieve inclusivity and attract and retain desirable talent. Nimble Storage also needs to accommodate diverse cultures by engaging individuals from local communities in their communication area. Hiring the local community helps achieve diversity and inclusion and will help management in navigating through unforeseen uncertainties. Such will help in preventing losses and assist in future planning.
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Gaps Existing within the Organization
The gaps existing in the organization mainly emanate from hiring employees by the use of the referral program. The workforce's hiring was done because the firm's leaders knew individuals who would fit into the organization. When the current staff refers to their friends, relatives, or former workmates, Nimble Storage might not achieve its geocentric diversity strategy. Referrals mostly do not lead to a company achieving the best talent for the vacant positions, but it acquires individuals who fit in the organization culture (Aurelie, Arno, & Simon, 2019). Relying on referrals will make Nimble Storage engage in legal disputes across the global market. The referred individuals might lack the knowledge of dealing with regulations and laws in a specific global location. Achieving a geocentric approach, Nimble ought to review its recruiting and hiring process.
Filling the vacant posts with qualified and experienced employees and not referred candidates will help the organization achieve more growth and diversity, increasing its productivity. Embracing a global labor force will be significant as international expansion is a fundamental objective to global organizations. Nimble Storage is privileged to have multiple locations in different nations, which helps gain a competitive advantage over its competitors. Eliminating language barriers and adopting more diversity in the workplace will help achieve a cross-cultural communication type that is effective and efficient. Another gap existing at Nimble Storage is the need for training diverse employees. Factors of understanding sensitive cultural values and communicating effectively with one other can prove tedious and challenging. Training employees can prove costly, especially in nations where the language used is unfamiliar.
Gaps Existing in Technological Tools and Structure
Identifying gaps when operating on a global framework requires management to examine the inconsistent platforms. Nimble Storage had a vision of satisfying its consumers through the provision of services using top-notch technological advancement. The organization benefits from a workday system one achieved from a cloud-based finance and human resource software. The workday system operates by getting the program as close with the best workforce suited to perform a specific task and giving them the best technology to achieve the given duty. Integrating programs with individuals help in achieving the desired outcome in any service delivery. When technological platforms are inconsistent with the human resource function, it becomes difficult to achieve the set goals (Malm, Fredriksson & Johansen, 2016). Nimble Storage Company should be able to integrate different technologies in different regions. Nimble Storage should identify programs working effectively in the workday system and their benefits to align them appropriately where they are suited.
Additionally, Nimble should work on its product readiness in the aspect of technology. Product readiness helps a company to project its target market or target sales. In regions where there are handling various products, customer demand needs to be considered to know precisely the tastes and preferences of the population. When a product is required in a different region to where it is being manufactured, the management should ensure it handles the logistics and distribution plans to deliver the product to gain the business connections. Nimble Storage Company should have the ability to attract new consumers as they hit new markets via various social media platforms. With the rise in social media trends, achieving a dedicated consumer base is vital for Nimble Storage Survival.
The Mission Statement
Nimble Storage's mission statement is appropriate for attracting consumers in a geocentric global arena. The mission statement encourages the firm to focus on transforming the business of data storage annually. Nimble Storage's mission is to offer the most efficient storage plan in the market by providing cost-effective strategies for the ease of retrieving data. The mission objectives help define a company's purpose and goals in a motivating way. It is a tool that offers employees the will to deliver better results. However, the statement does not pronounce if Nimble Storage is a global organization. The human resource should rewrite the mission statement incorporating aspects of globalization and attracting new willing, and reliable consumers.
Business Practices
The merit of having a geocentric strategy in the firm's hiring process will result in specific talents that will help the organization perform efficiently in the data storage industry. According to Wilks and Verbeke (2018), the ability to operate various business practices across various nations necessitates a geocentric labor force, one focused on achieving the set goals and objectives. Nimble Storage needs to embrace its geocentric approach by ensuring it acquires the desirable business practices of securing the best workforce by referrals and merit grounds. When an organization appreciates the cultural diversity, it gains from acquiring a lot in diverse values and cultural practices.
Nimble Storage should rethink to embrace change in the workplace by appreciating the diversity of cultures and changing the work processes. Listening to employees' sentiments will give them a sense of belonging and enhance their job satisfaction. Nimble Storage will accommodate new employees and keep the old ones promoting employees' creativity and innovation. Not only should Nimble Storage embrace inclusivity and diversity to its employees, but also its consumers. The work environment should be conducive and customer friendly to accomplish customer loyalty.
Employee Collaboration
Joining individuals from different social backgrounds and cultures might seem challenging, but with the right kind of approach and orientation, a lot can be achieved with a few meeting sessions. The potential merits that Nimble Storage can achieve regarding a geocentric strategy and staff collaboration is by increasing positivity by creating healthy working relationships. The company should embrace diversity by engaging a workforce that appreciates each other's attitudes, beliefs, cultures, and behavior. Exchanging various cultures within the organization with promote cohesiveness at the workplace and facilitate the spirit of teamwork. Creating a geocentric company will allow staff members to have cultural intelligence, which is the ability to rate and perform duties effectively in culturally different instances (Caputo et al., 2019). Culturally intelligent employees can achieve a modern day's vision and mission in the ever-changing multicultural and globalized economy. Having a diverse workforce facilitates the ease of operating business practices effectively and efficiently.
Critical Success Factors
As of now, Nimble Storage is utilizing an ethnocentric strategy because of a lack of diversity across the firm. Since they run their recruitment program via referrals, there is no guarantee that the new staff will bring in skills and abilities that run a global organization. Several success factors need to be considered for Nimble Storage Company to transform from a geocentric firm to an ethnocentric firm. The critical success factors include individuals, strategy, operations, finance, and marketing factors (Beldarrain, 2019). When recruiting individuals, Nimble Storage has to consider referrals and persons with skills and qualifications for advertised posts. Strategically, the organization should focus on changes in the market strategies and develop advanced approaches to gain a competitive advantage over its competitors. The marketing and financial factors should be analyzed annually to determine which are to be retained and which are to be replaced.
Political Trends
Nimble Storage might be undermined by undesirable political inclinations that hinder its operations when operating in foreign countries. Political factors such as corruption, bribes, and fines in the Middle East can affect the operations of Nimble Storage. Cases of corruption affect a firm's productivity rate as its cost can derail the growth and development patterns. Examining India, the alleviation of multiethnic conflicts fueled by political upheavals can prove costly, halting down entire operations of Nimble Storage. The privacy and security measures that come with technological advancements are also a threat in foreign countries due to political instability. Some nations such as Brazil associate information Technology trends as a threat to its peaceful coexistence. Nimble Storage should be on the lookout in regions where political laws threaten its business operations.
Recommendations
Political Changes
The human resource department at Nimble Storage should have the know-how and the capabilities of accommodating the ever-changing political environment. The organization needs to be on high alert of any political change happening in its operation area and implement desirable hiring and retention plans to keep the organization afloat globally. Such ensures that Nimble Storage remains a globally recognized organization, set as an example to the local industries. Changes in the political environment require an organization to develop robust global political strategies to ensure its survival (Osmundsen et al., 2019). Nimble Storage should ensure that it is flexible enough to adapt to changes and have the agility to remain intact in times of political turmoil.
I would recommend that in areas prone to war and ethnic clashes, Nimble Storage should have a well-planned evacuation plan for its employees to safeguard their safety. The organization needs to share the plan with the employees to help them understand what is expected of them in times of a crisis. For example, having safe houses where employees can shelter will help them build trust in the organization. Nimble Storage should also create a high impact on the universal human resource operating system by coming up with a standard global technology plan that will support its processes. The organization should always abide by the laws that govern geocentric organizations to promote peaceful coexistence with the local authorities. Legislative updates ought to be reviewed to ensure employees understand what suits them best. Hiring someone with knowledge of international laws is highly recommendable.
Technological Developments
In terms of technological developments, the Nimble Storage information technology department should always look out for trending technological advancements. According to Petras and Veltmeyer (2017), an organization needs to forecast and anticipate future technical models to stay competitive in the technological environment. Nimble Storage ought to also track the progress of its long-standing products. The company should be able to incorporate aspects of branding to make the product unique and identifiable. Employees should be able to develop new creative ideas since modern and branded products often attract consumers.
Nimble Storage should remain a market leader by ensuring innovation is always budgeted for, and its brand remains relevant to the current market demands. Competition in the market plays a significant role in technology as competitors are still providing top-notch technology to grow their consumer base. Technological developments are always dynamic, and Nimble Storage should always create awareness for its employees on technology trends. Nimble Storage should be at the forefront of implementing significant technological developments to ensure it achieves its set goals and objectives.
Interpersonal Relationship
It is recommendable that Nimble Storage maintains a positive internal relationship between employees. Creating good interpersonal relationships between employees will create a conducive and optimistic working environment (Ma, Schaubroeck, & LeBlanc, 2019). Nimble Storage will benefit from a coordinated workforce, one that believes in teamwork. Interpersonal relationships fuel collaboration and diversity at the workplace, promoting desirable communication abilities. It is recommendable for an organization to ensure employees are happy and collaborate in all areas of operations.
Nimble Storage ought to unite its employees globally and not just locally. It is recommendable that a company promotes its employees' relationship by creating interactive webinars and zoom meetings to enable effective and efficient communication between the management and the workforce. The sessions should occur once a month due to the difference in time zones of different regions. Interpersonal relationships offer a cost-benefit strategy to organizations. It helps reduce the cost incurred in physical meetings—communicating via webinars helps in brainstorming ideas in a geocentric setting and help solve underlying uncertainties. Teleconferences are essential because they form effective communication as individuals share future operations and know each other in-depth.
Technological Tools and Improvements
Nimble Storage should ensure it acquires the required technological tools and structures. The technology ought to be flexible and accommodate future technical renovations. The organization needs to consider its employees while investing in desirable specialized tools and improvements. Implementing a workday system at Nimble Storage, one with a cloud-based human resource program, will reduce break down during daily operations. The use of cloud-based systems helps break down barriers around the firm in the long run by providing web and internet connections accessible from any mobile device or computer.
The system is recommendable to Nimble Storage as it helps in managing the information technology to be more flexible and productive. According to Odun-Ayo, Ajayi, & Okereke (2017), cloud computing is also essential since it reduces costs, improves efficiency, and facilitates easy access to information. Additionally, Nimble Storage needs to expand its online presence. An online platform, such as social media, helps in marketing and promoting an organization's products and services. Investing in technological tools will help in engaging in guerrilla marketing strategies meant to counter political upheavals. Technological tools and improvements form the basis of a company in achieving the set goals and objectives.
Mission Statement
Nimble Storage ought to reframe its mission statement to be more geocentric focused. The organization should invest in a visionary leadership type of management that understands human resource development strategies' dynamics. The company should have the ability to align the mission and vision statements with the core values and its objectives. The mission statement needs to be bombarded with clauses that attract investors and consumers in the global arena. The mission would be revised to incorporate aspects of globalization and dedicated customer focus. The use of catchy words such as excellent consumer care and affordable prices will arouse the urge of new consumers trying to purchase the products at Nimble Storage. Employees' commitment and versatility can be swayed away by a mission statement that encourages them to do their very best to realize set goals and objectives. The amended mission statement should include embodying people's culture and diversity and attracting foreign customers and investors.
Implementation
An implementation strategy is vital for Nimble Storage to transform into a geocentric organization from an ethnocentric company. For the organization to remain competitive, it needs to work on its technological advancements. Planning is also vital for projecting unforeseen occurrences. Planning for long-standing products will help Nimble Storage in remaining relevant to consumer needs. Long-standing goods tend to perform slowly hence the importance of changing them by either repackaging or branding.
Nimble Storage needs to send expatriates from the United States to work in other global regions. Transferring expatriates to foreign countries will help an organization establish new cultures, enter new markets, and expand skills and knowledge to the other areas (Cho, 2018). Sending out employees will help Nimble Storage in assessing the risks that would arise when conducting business practices. Promoting workplace diversity is of importance as it helps to combine personal traits and a company's characteristics. Workplace diversity is also vital to both internal and external business environments. Nimble Storage should gain a competitive advantage over its competitors by hiring skilled and qualified staff members. The organization should ensure it empowers employees by offering incentives and remunerating them on time. The mission statement should convince the stakeholders that the organization is working towards achieving the set goals and objectives.
The Unique Identity
Nimble Storage should be notable in terms of its diversity and inclusion strategies. Apart from hiring employees to a geocentric organization via referrals, much consideration needs to be done when onboarding new employees. Accommodating diverse cultures will enable Nimble Storage to form a dynamic team focused on achieving its objectives and goals. Diversity will allow an organization to access fresh and exceptional talents that drive and motivate working hard. Engaging consumers when making any changes is vital and Nimble Storage should avoid as much as possible in doing away with false advertisements. A diverse organization will ensure it generates a brand that is unique and familiar across the globe. An organization with a geocentric focus will always work towards creativity and innovation techniques to achieve diversity and inclusion hence remaining relevant in the global market (Hays-Thomas, 2016). Planning will help Nimble Storage Company avoid uncertainties and be more goal-oriented.
References
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