| STRENGTHS | WEAKNESSES | OPPORTUNITIES | THREATS |
| Complementary Service | Maintenance Upkeep | Large Market of Dog Owners | Canine Epidemic |
| Customer Retention | Marketing Costs | Market Awareness | City Regulations |
| Experience in Dog Park Business | Park Construction Cost | New Revenue Source | Environmental Regulations |
| Innovative in Dog Boarding Mode | Profit Margins | PETA Concerns | Existing Customer Base |
| No Existing Dog Parks in the Market | Site Ownership | Zoning | Liability (Dog Bites) |
| Unique | Staff Expenses | Staff Training | Weather/Seasonal Concerns |
Camp Wow Dog Park is capable of achieving a competitive advantage through innovation and change. It is possible following the consideration of SWOTS in the matrix above. While analyzing the reasonable way of gaining competitive advantage, it is important to note that SWOTS arise from both internal and external factors affecting a particular business. Strengths and weaknesses originate from within while opportunities and threats are external factors. Generally, Camp Wow Dog Park will have to utilize its internal strengths to exploit environmental opportunities. Concurrently, it should be able to minimize internal weaknesses and neutralize threats.
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Cost leadership strategy will require Camp Wow Dog Park to produce at a low cost compared to its competitors in the business. It must be able to exploit all low-cost sources of production. If it manages to achieve and maintain an overall cost of leadership, then it can be categorized as an above average performer in the dog park industry having achieved a competitive advantage (Schelee, 2014).
Camp Wow Dog Park will need to make use of differentiation strategy to realize competitive advantage. On its SWOT analysis matrix, one of the strengths of the Park is that it is unique. It must be able to offer distinguished services other than those provided by its competitors. Uniqueness, in this case, could also mean quality. Camp Wow Dog Park should offer quality services above the standards of its competitors to achieve competitive advantage.
As for focus differentiation, Camp Bow Park will have to target a small group of customers. In so doing, it will be able to offer quality services. The result of providing quality services is retention of customers since most of them will remain loyal. With quality service and the ability to retain customers, the park can choose to accept costs based on premium services. At the end of, it will be able to achieve high-profit margins.
Reference
Scheele, D. (2014). The trade-off between cost leadership and differentiation . Munich: GRIN Verlag
