Several principles and types of persuasion can convince people in different ways. When persuading a person who is grounded in facts and can only accept what they can see and hear, then one should use the appeal-to-reason method. On the other hand, when persuading a person with more faith, one should use the appeal-to-emotion method. The appeal-to-reasoning approach uses reasonable arguments, and everything about persuasion is based on logic and the scientific method. The appeal-to-emotion is not based on proof but an individual’s emotions. It can be a more realistic method for the entire population since individuals can be guided more by their feelings rather than their brains.
| Persuasion Attempt | Type of Persuasion |
| TV ad for a washing detergent | Appeal-to-reason |
| Billboard ad for a motor vehicle | Appeal-to-reason |
| Interpersonal request: Children going to play with their friends | Appeal-to-emotion |
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Several examples show the above types of persuasion to be true. To begin with is a billboard ad for a motor vehicle. With the digital ads taking over people’s lives, it is easy to start questioning the duration that other forms of advertising will last. Billboard advertisements are alive and becoming increasingly creative and persuasive. A genuinely remarkable unique billboard ad for a motor vehicle dealer will combine memorability, legibility and an eye-catching power and through appeal-to-reason, they will be more convincing.
The second one is interpersonal request such as children going to play with their friends. They will need to use strategies that will persuade me towards their opinions and ideas. They will need to use body language like standing while crossing their palms as a gesture of peace. Also, they will need communication skills like requesting a chance to allow them to go to play with the friends. Through appeal-to-emotion, I can easily allow them to go.
