Section 1
A target population is a particular group of people or items that a researcher studies to identify the group's specific patterns and behavior (Whaley, 2020). For instance, a certain type of customers, say aged people, in a market segment.
On the other hand, a source population refers to a subset of the target population, a much smaller population from which a study sample is drawn, for instance, aged female customers of a particular market segment.
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A study population is also referred to as the sample and refers to the specific group of people or items drawn from the source population (Stoppler, 2021). While the source population consists of female customers of a particular segment, the study population is the specific number of female customers chosen to conduct the study.
A sampling frame collects all the items, features or characteristics intended for study in the population. Based on Stephanie (2014), a sample frame often contains every element and characteristic of the population.
Inclusion/exclusion criteria refer to a protocol used to determine the characteristics necessary for a participant to be a part of the research. Yale University (2021) highlights the Inclusion/exclusion criteria to comprise factors like age and race.
According to Young (2021), representative sampling is a sampling technique that allows a researcher to make conclusive remarks representing an entire population.
A sampling technique refers to a criterion that a researcher can use to generate samples from a population and are employed depending on the need of the study situation.
Random sampling is a sampling technique in which the sample is selected with no particular defined criteria, given that every member of the population exhibits the characteristics and elements of the sample frame. In contrast, non-probability sampling is a technique where a researcher selects samples through subjective judgment based on the elements defined by the sampling frame. Examples of Probability Random sampling include Simple random sampling, stratified sampling and cluster sampling. On the other hand, non-probability random techniques include purposive sampling, self-selection sampling, and quota sampling.
Section 2
Target, Source and Study Populations
For the study highlighted in week 4 and 5, the Target population are the women of color who have achieved various educational degrees and education and secured adequate employment in corporate organizations with a potential of growth and advancement to leadership positions given enough experience and performance,
On the other hand, the Source populations are women of color with an adequate degree and academic qualifications and who are employed in corporate organizations with the potential of growth and development. In addition, these women must have worked the given period and achieved the necessary qualifications necessary for promotion into leadership and management positions within these organizations.
The study population will specifically include women who have achieved effective academic qualifications and secured jobs in corporate organizations with the potential for career progression and growth. These women must also have acquired the necessary experience and worked the necessary period to deserve a promotion but have been barred from promotion due to multiple factors, including gender and racial discrimination.
Sampling Frame and Study Inclusion/exclusion Criteria
The study frame includes Women of color who have achieved necessary education qualifications through graduation from higher learning institutions and are employed in corporate organizations with potential for career progression and growth for all employees.
The inclusion/exclusion criteria include: Sample must be made up of women of color, they must have effective education and professional qualifications from graduation, they must be employed in corporate organizations with the potential for career progression, they must have worked the required period and gained necessary experience for promotion into leadership positions within the organization.
Given that both the quantitative and qualitative studies have the same aims of evaluating the reasons and factors contributing to barring women from attaining leadership and management positions, the sample frames and the inclusion/exclusion criteria are similar for both studies in week 4 and 5
Sampling Technique
The specific sampling technique to be adopted for both studies includes purposive sampling, a non-probability random sampling technique. This is because the sampling will be based on a specific samples frame and inclusion/exclusion criteria that highlight the study's purpose. The sample will be chosen based on who meets this criterion.
Section 3
Feasibility
The feasibility of a study refers to how practical a study plan is regarding the expected outcome of the study (Bridges, 2019). A feasible study can be effectively and practically carried out using a laid-out procedure or plan to ensure the ultimate achievement of the expected goals and objectives. The population and sampling choice in this study are specific to the sampling frame and will thereby ensure the collection of adequate and effective information to answer the research question. It includes women of color with the appropriate experience to occupy management and leadership positions yet are barred from these positions. As such, they are the well-placed population to answer the questions regarding challenges and barriers that women of color face in their quest to attain management and leadership positions in corporate organizations.
For adequate feasibility, effective sample size is necessary. A small sample size is likely to produce a limited outcome that fails to fully address the scope and reasons leading to the lack of promotion of women of color to leadership positions. On the other hand, large sample size may lead to redundancy, thereby equally impacting the feasibility of the study.
The overall study design is developed for maximum exploitation of the study question. Both qualitative and quantitative research designs are used alongside a purposive sampling technique to enhance the study's expected outcome, highlighting both quantitative and qualitative data. The use of the design and sampling technique chosen is aimed at enhancing the overall feasibility of the study by covering all available angles of the study and exhaustively highlighting the barrier to promotion for women of color aside from gender and racial discrimination.
References
Bridges, J. (2019). How to Conduct a Feasibility Study - ProjectManager.com. Retrieved 27 April 2021, from www.projectmanager.com/training/how-to-conduct-a-feasibility-study
Stephanie, G. (2014). Sampling Frame / Sample Frame Definition - Statistics How To. Retrieved 27 April 2021, from https://www.statisticshowto.com/sampling-frame/
Stoppler. (2021). Definition of Study population. Retrieved 27 April 2021, from www.rxlist.com/study_population/definition.htm
Whaley, J. (2020). Understanding Target Population in Research | OvationMR. Retrieved 27 April 2021, from www.ovationmr.com/target-population-in-research/
Yale University. (2021). Protocol Design - Inclusion and Exclusion Criteria | Yale Assessment Module Training. Retrieved 27 April 2021, from www.assessment-module.yale.edu/human-subjects-protection/protocol-design-inclusion-and-exclusion-criteria
Young. (2021). Representative Sample is often used to extrapolate broader sentiment. Retrieved 27 April 2021, from www.investopedia.com/terms/r/representative-sample.asp
