Online branding has become an essential element of every business entity. The internet has become the main mode of communication in the including the business sector. Online presence is one of the strategies that business organizations utilize to increase their presence in the market ( Gurung & Raja, 2016) . Today, most consumers use online searches to locate businesses. Through online branding, business organizations expose themselves to the world by availing their products, mission statements, tag lines, logo, offers, and other business activities. Online platforms not only provide the convenience of telling more about a business. They also enable consumers to comfortably access the information about a business organization.
Privacy is one of the implications of online marketing. Exposure to digital platforms has the risk of availing too much information to the public. It is important to note that business is about competition. When competitors can easily access a company’s information, the competitors may use the information to their advantage ( Gurung & Raja, 2016) . While companies may be intending to brand their products to target potential consumers, the information may reach the wrong audience who only wish to use the information for the disadvantage of the company.
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One of the strategies is avoiding the use of sensitive information. An organization becomes economical in the information used in online branding to avoid the risk of exposure to an unintended audience ( Sloan & Warner, 2014) . Secondly, my organization uses malware protection to prevent malicious software attacks that could infringe on my privacy. Another strategy is to report those who plagiarize our brands' elements. The next strategy is to validate those who can access our website. Our business also minds the privacy of others. First, it is important to use original information when formulating brands. We design our brands in unique ways rather than trying to conform to the designs of our competitors. Secondly, we avoid malicious intentions into the websites of other companies.
References
Gurung, A., & Raja, M. K. (2016). Online privacy and security concerns of consumers. Information & Computer Security .
Sloan, R., & Warner, R. (2014). Unauthorized access: The crisis in online privacy and security (p. 398). Taylor & Francis.
