Problem Statement
Any business has direct aspects that affect its performance and overall results. There has been profound level of uncertainty in all phases of the business community. For example, the global market has made it difficult for new businesses to impel and thrive to success. This is due to the difference in global disposition and cultural barriers. The credit market has also posed a huge problem with the safety of both consumer and company’s finances at stake. New rules and regulations keep being set up and the future of businesses remain quite apprehensive. With the rate at which new companies are being registered, and their level of innovation and technology, competition seems tight and the probability of thrusting is narrow. These numerous uncertainties affect the businesses and the setting of long term goals is proving difficult. The biggest problem facing companies therefore, is the urgency of coming up with strategic ways of dealing with these fears including a strong foundation of problem solving.
Research Strategy
In a research area like a company, the best research strategy should involve the one on one interaction between all levels of the organization. These levels, the administration and the employees, should give honest feedback without fear or intimidations. In this research, a questionnaire with both open-ended questions and close-ended questions would be used. These questions would be predefined and would contain the necessary information that would help in the company’s problem solving consequently in the setting of its new strategies (Bhattacherjee, 2012).
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For example, one of the research questions should focus on communication as a factor that enhances good relations. A two way communication, based on situations and feedback, should be created and cemented. Example of a question would be; “Do you think the company’s policies have put your wellbeing as the company’s employee into considerations?”
Research Strategy Rational
With questionnaires, the respondents are given a chance to give honest feedback about how they feel through questions. In some instances, the maintaining of anonymity enhances the authenticity and truth level of the research. For example in close-ended questionnaire, there is ease of calculating the percentage of prevalence of a situation through the likert scale. The respondent can determine the range of their sentiments through the variety of options laid down. In open-ended questionnaire, respondents are given the chance to air their grievances in a wide manner. This allows the listing of most of their grievances, if not all, therefore boosting the results of the research. This type of questionnaire leads to a research built on truth and authenticity (Bryman, (2012).
Research Instrument
In this type of research, the instrument used should ensure maximum information circulation. The information should be based on honesty and realism. Face to face is a good questionnaire instrument. It allows the emanation of heartfelt prolonged grievances and attitude towards an existing situation. Face to face offers a high response rate because it depends on the relationship built between the research team and the employees. It is also advisable in the collection of complex information (Bhattacherjee, 2012).
Sample Questionnaire
Here are some of the questions from the open-ended questionnaire that would boost the company’s problem solving ability and help in the strategic thinking.
Do you think the company’s communication system offers a platform for feedback review?
What do you think the company should put in place as appreciation for performing employees?
As an employee of this company what are the major problems you face?
How would you describe the relationship between the company’s administration and the employees?
What do you think should be put in place to enhance the company’s performance?
References
Bhattacherjee, A. (2012). Social Science Research: Principles, methods and practises . 2 nd Edition. Tampa, FL: CreateSpace Independent Publishing Platform.
Bryman, A. (2012). Social Research Methods : 4 th Edition. Oxford. Oxford Press.
