The product development process is defined as the process involved in bringing a new product into the market. Typically, the product development process involves various activities that firms and industries do employ in the complex process of supplying new products to the market. The new product entering to the market must go through a series of stages from ideation through design, manufacturing and the introduction of the market. The product development process has three key phases (Mabogunje, 2015).
The first phase, Fuzzy front-end is the phase with a set of activities incorporated before the recognized, and distinct necessity specification is completed. Requirements are of a high-level view of what the product should be done to meet the perceived market or business demand.
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The second phase includes Product design. It is the product development of both the high-level and detailed level design of the product. This phase turns most of the requirements into a specific way on how this particular product will meet those necessary qualities (Yeh, 2015).
The third phase is product implementation. It is the phase, which involves detailed engineering design of mechanical hardware, electrical or the software engineering of software. This phase also involves embedded software, or designing of soft goods or other product to different forms, and any test process that should be used to validate that the sample objects meet the design specification and the necessity specification that was previously agreed to by the designers (Laukemann et al., 2015).
Lastly, Fuzzy back-end or commercialization phase. This phase represents the action steps where the production of the product and market launch occurs.
There has been a vast research on the front-end marketing phases with several valuable products proposed. Peter Koen generated a five-step front-end activity, which is called identifying the opportunity, opportunity analysis, front-end innovation, idea genesis, idea selection, and idea and development of technology. He also included an engine in the middle of the five front-end stages and their possible outside barriers, which can affect the process outcome (Agarwal et al., 2016).
Conceptual models have been vividly designed properly to facilitate the product development process and allow it run smoothly. The concept adopted and implemented became a successful design and consulting firm headed by IDEO. It is one of the most researched processes concerning new product development and a five-step procedure (Tyagi et al., 2015).
Implementation of product development plan involves the following chronological order:
An individual should understand and observe the market, the client, the involved technology, and the limitations of the problem yet to be solved
The information collected at the first step should be synthesized.
Visualize new customers using the product;
Prototype, analyzes, evaluate and improve the concept;
Implementation of design changes which may be associated with more technologically advanced measures and procedures and, therefore, this step will need more time.
The initially developed models that today companies still use in the new product development process is the Booz, Allen and Hamilton Model. This model was published in the year 1982; this model underlies the new product development and implementation systems (Dissanayake & Sinha, 2015).
However, the BAH model was developed for a non-profit organization. It is my opinion that this BAH model is standard and can be implemented by any industry or corporation for the development of new products. It is believed that it produces less emission of carbon and radar during distribution process as compared to the other models (Myers et al., 2016). It is of high speed and flexibility. This model with its linear process of developing the product will soon need rework to maintain and improve today’s fast-paced, fiercely competitive world of commercial new development product, where speed and flexibility are of great importance. It is the best model commonly used in the product development process.
References
Agarwal, L., Thirunavukkarasu, A., Sambantam, K., Mohite, R., & Mistry, D. H. (2016). Improved Product Development Process for Prototype Plastic Parts With Introduction of RIM technology (No. 2016-28-0067). SAE Technical Paper.
Dissanayake, G., & Sinha, P. (2015). An examination of the product development process for fashion remanufacturing. Resources, Conservation and Recycling , 104 , 94-102.
Laukemann, A., Binz, H., & Roth, D. (2015). Approach for Modeling Knowledge Management Solutions within the Product Development Process Using The 'knowledge Modeling and Description Language'. In DS 80-10 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 10: Design Information and Knowledge Management Milan, Italy, 27-30.07. 15 .
Mabogunje, A. (2015). The Development Process: A Spatial Perspective . Routledge.
Myers, R. H., Montgomery, D. C., & Anderson-Cook, C. M. (2016). Response Surface Methodology: Process and Product Optimization Using Designed Experiments . John Wiley & Sons.
Tyagi, S., Choudhary, A., Cai, X., & Yang, K. (2015). Value Stream Mapping to Reduce the Lead-Time of a Product Development Process. International Journal Of Production Economics , 160 , 202-212.
Yeh, S. J. (2015). New Product Development Process and Strategy Analysis: A Case of Server Industry.
