Public relations and marketing in sports have gone through evolution and growth in the recent past. The primary focus of public relations relates to the management of reputation, effective communication with stakeholders, and the generation of positive coverage by the media. Marketing mainly entails advertisement and promotion, intending to increase awareness and sales of the marketed product. Public relations and marketing differ from each other concerning targeted audience, goals, business return on investment, and longevity. The post will focus on the key similarities and differences between public relations and the market, especially in sports. The targeted audience of public relations is mainly anyone who has an interest in the organization. It aims at maintaining a positive relationship with them. However, marketing targets both existing and potential clients (Basariya, Ahmed & Gouse, 2019). The main target of marketing is increasing return on investment. It is an investment made by the business expecting something in return, while public relations refer to free exposure to boost an organization's credibility. The benefits reaped from marketing are usually for a short while for public relations; the benefits are far much longer (CPC et al., 2020). Lastly, marketing focuses on selling the product, while public relations aims at selling the company as a brand. Despite the key differences between the two, they overlap each other in some instances. Such as, both are external functions of an organization that aims to increase revenue generated by an organization. Marketing drives more sales, while public relations ensure they do not lose any client already on board (Nellyaningsih & Hidayat, 2019). They also aim at making a profit for an organization, through increased sales and good public relations.
References
Basariya, S. R., Ahmed, R. R., & Gouse, G. M. (2019). The success of online marketing relies on improving public relations. Success Article, 9 (1), 97-107.
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CPC, A., Media, C., Speak, B., Communications, C., Clients, O., & Stories, S. et al. (2020). PR and marketing: What is the difference? - Public Relations, Sydney. Retrieved 5 May 2020, from https://publicrelationssydney.com.au/pr-marketing-whats-difference/
Nellyaningsih, N., & Hidayat, R. (2019, May). The influence of public relations and direct marketing on purchase decisions. In Proceeding Interuniversity Forum for Strengthening Academic Competency, 1 (1), 139-146.
