The influence of corporate leaders on social media is attached to numerous benefits for their companies and the leaders. When any mistakes occur on social media platforms, the company's reputation remains at stake. A substantial rectification statement and the creation of a strict social media policy can influence proper decisions in correcting social media misuse.
The first step in correcting social media misuse by the CEO is providing a rectifying statement to the CEO to change his earlier tweet. The message will state that the tweet had not intentions of insult Sockets-R-Us, but had good intentions of commending the new sockets introduced by the company. Additionally, the rectification statement would further give a stand that such communications exist in any business type (Heavey et al, 2020), and thus, a professional rivalry that is acceptable in business.
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The next step would be a written apology letter to the CEO of Sockets-R-Us, posted to both Acme enterprises and Sockets-R-U’s social media pages. The apology letter will state that the information said should not be misunderstood; instead, the tweet was the CEO's recognition of Sockets-R-Us’ products and business repartee to the company’s leadership. In a different arrangement, I would ask the CEO to make a personal apology to Sockets-R-Us’ CEO to make clear discard any form of misunderstandings and create proper business working relations.
In the final step, after sorting the issue, I would devise strict social media use policies for the management and the employees to be used in the future. I will sensitize groups and create an approval system where all the company's social media networks get approval of their communications from an administrator before posting. This practice will safeguard the company from future misuse practice.
Reference
Heavey, C., Simsek, Z., Kyprianou, C., & Risius, M. (2020). How do strategic leaders engage with social media? A theoretical framework for research and practice. Strategic Management Journal,, 41 (8), 1490-1527.
