Understanding culture is everyone’s business since we are all participators in community building. No matter where we live and work, we establish relationships with people and thus there are diverse cultures into which people live in. Culture is thus defined in a broad sense as a group of people who share common experiences which shape the way such people understand the world (Bartlett, 2015) . Culture encompasses groups into which we are born such as gender, religion, race, national origin, class, etc. Culture also takes into consideration groups which we join or even become part of. For instance, it is very possible for one to attain to new culture whenever they move to a new region or country due to change in things such as becoming disabled or economic status. Culture is also defined as a pattern of shared basic assumptions learned by a group as it solved its problems of external adaptation and internal integration ( Schein & Schein, 2018) . Such a broad sense gives a realization that we all belong to different cultures at once.
Culture is very important and significant at the same time. It is a strong portion of people’s lives which influences their humor, values, views, fears, worries, hopes and their loyalties as well. Thus, whenever we work with people, we tend to build some relationships with them which helps us to gain a certain perspective towards understanding their culture. In the exploration of culture and its importance, we ought to put into consideration how much we share in common as people defined by a set of norms, values and principles or environments of life (Kashima, 2019) . Different people approach the needs and challenges of this world differently and thus we all see the world differently. However, despite these differences, everyone still knows what it means to wake up and face all the good things of the day. Humans love deeply, have great hopes, learn, experience fear and pain and always have dreams. The diversity of cultures in different environments is very important but can be destructive at the same time. Diversity is what builds a strong flourishing environment for growth and establishing one's self but can also be discriminative especially for the minority people. Thus, it becomes important to establish relations with people from different cultures in order to build strong teams which act against racism and all forms of discrimination while establishing organizations where diverse groups can work and co-exist together (Johnson, 2013) . In a diverse strong culture, it becomes easy to overcome internal oppression and establish a diverse and strong community.
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In order to build successful communities while still enhancing and resolving problems, we must understand and appreciate different cultures and build relationships with the people from diverse cultures other than our own in order to build strong alliances with different cultural groups. Therefore, here are some points why we need to embrace the culture. First, diverse cultural groups can form strong alliances which are more effective in reaching common goals and in this manner we build strong communities which are able to achieve significant change. Secondly, each group is defined by given strengths and some perspectives rich in ideas, wisdom, and customs thus can enlighten the civic community. Understanding diverse cultures help to overcome and prevent ethno-racial divisions. Additionally, effective decision-making programs are realizable with diverse minds which quickly help to formulate solutions. Appreciation of culture results in an equitable society. Finally understanding the influences of different cultural groups gives an accurate view of the diverse society as well as our communities.
On another hand, we review internal integration and external adaptation of culture. Organizations have tended to struggle with these as core problems, that is, the survival in and adaptations to the external environment while integrating all necessary internal processes to ensure the capacity for continuity in surviving and adapting. However, organizations are ultimately socio-technical systems in which external adaptation and internal integration issues are independent. In internal integration, organizations strive to create a commonness in language, define a criterion for inclusion and group boundaries, distribute authority, power, and status, define award and punishment system, explain the unexplainable, develop given norms for trust, friendship, intimacy, and mutual co-existence among others. On the other hand, external integration in an organization is aimed in understanding and obtaining a shared consensus in strategizing and objectivity of the company, means, goals, measurement, and repair of strategies in regard to correcting errors (Whiston, 2012).
Having a solid organizational culture is now not just an option. The workers of today consider a strong culture at the level of their own benefits and salaries. The real worker considers a fantastic company culture as alongside with other traditional benefits. Here I include the description of Google as one company whose culture I am more acquainted with from the experience in which I have in using this resource. This organization has been synonymous with culture for some years but now sets great tone in the perk. In its internal integration, the company has achieved financial bonuses, free trips, and parties, open-level presentations by high-level executives, etc. Googlers are well acquainted with the culture of self-driven, talented and at the same time experts. The company has done well in reinventing its culture to accommodate the large capacity of employees despite challenges in speaking a common language in culture between the satellite offices and it’s headquartering management. Google identifies greatly with its belief system which has helped to build a very strong culture of not accepting defeat and failures. Their physical artifacts are quite identifiable such as dress codes, uniforms, etc. The company logo and name is one of the physical artifacts which carry the search engine in itself (Dimmig, 2017). Users have become acquainted with the term “Google” and it has now become a verb of searching within the internet. It has now become associated with several values which have proven true such as fast search, focusing on the user, etc. Most of the advertising images which Google releases are of great quality and easily captures the attention of the reader. This promotes the values of its mission in organizing the world’s information and making it universally accessible for the user.
As a concluder, even the best of all cultures still calls for a revisit in itself in order to meet the organizational growing team demands. The most successful company culture leads to a successful business which requires an evolving culture that can grow with it.
References
Bartlett, A. (2015). Institutions, culture and the culture of institutions. Secure Lives , 3-34. doi:10.1093/med/9780199640928.003.0001
Dimmig, A. (2017). Exploring Global Fashion: Google Cultural Institute's "We Wear Culture" Project. Ars Orientalis , 47 (20181025). doi:10.3998/ars.13441566.0047.016
Johnson, M. T. (2013). What Is Culture? What Does It Do? What Should It Do? Evaluating Culture , 97-119. doi:10.1057/9781137313799_5
Kashima, Y. (2019). What Is Culture For? The Handbook of Culture and Psychology , 123-160. doi:10.1093/oso/9780190679743.003.0005
Schein, E. H., & Schein, P. (2018). Organisationskultur und Leadership. doi:10.15358/9783800656608
Whiston, T. G. (2012). Introduction: Internal and External “Integration”. Managerial and Organisational Integration , 1-5. doi:10.1007/978-1-4471-1839-8_1
