There are various ways that a company can apply for them to make their products distinct from competitors in the market. The first way involves differentiating the company’s brand by the price. This is a brilliant strategy that works magic in attracting clients to the product more often. The price should be slightly lower than that of the competitors and the quality outstanding. Clients love buying products that give them value for their money ( Magin, 2006) . A cheaper product with good quality will automatically attract their attention. Another way involves differentiating the product by niche. The management of the company needs to sit down and find a niche segment that they can comfortably exploit and dominate in the industry. Creativity must be applied for this to be successful. It is called thinking outside the box.
There is also need to differentiate a brand by innovation. The company should advertise the new features of the brand and how it is going to benefit its clients. It is essential to note that the benefits and features are supposed to be better and ahead of competitors for them to enjoy good reception from clients. The brand needs to be differentiated by convenience for them to survive in the market ( Trout, J. & Rivkin, 2010) .
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Brand difference and the benefits that it brings about are supposed to be strictly relevant to the clients. This will help to convince them that the brand is worthy and they will automatically embrace it quickly. The most appropriate branding strategy that helps to beat other competitors in business is a distinctive logo for the brand. The audience is prone to recognizing a product or brand that has a unique and self-spoken logo. This is the main trick of surviving the harsh competition that competitors bring about.
References
Magin, V. (2006). Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation . Wiesbaden: Deutscher Universit̃ts-Verlag GWV Fachverlage.
Trout, J. & Rivkin, S. (2010). Differentiate or Die Survival in Our Era of Killer Competition . New York, NY: John Wiley & Sons.
