Consider the influence of all facets of social media on your life-provide five ways it would impact your life if social media were banned from tomorrow? Explain each one with an example.
Firstly, I would be clueless about where to get my regular dose of entertainment. For all its advancement, social media, to me, remains to be a preferred source for anything leisure activity-related ( Stieger & Lewetz. 2018) . Anything ranging from music, movies to the occasional documentary would no longer be as easily accessible.
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Another matter to suffer would be the social interactions I have daily. Platforms like WhatsApp or Facebook are the first go-to when I need to catch up with family and friends. Social media eases up the burden of geographical and time boundaries, and to be without it is a matter I cannot bear to consider.
It would not be easy to converse with my course mates on school matters in a scholarly aspect. Having a shared platform enables us to share educational material and generally lend a helping hand quickly.
A commercial and customer loss is highly probable as I would be unable to buy or sell what I want at the click of a button. Furthermore, getting referrals or reading reviews on customer approved websites would be rather challenging.
I would be unable to keep up with various sociopolitical issues happening internationally, such as economic disenfranchisement. Its exit would suppress the activation of my rights on human liberties matter ( Brandberg, Norlinger, & Ngo, 2020) . It would be quite hard to know when rallies or discussions are taking place.
In today’s business world, companies have no option but to be on social media. Those who are not utilizing social media are not gaining the same benefits as the ones using it. What do companies use social media for?
Social media advertising increases digital engagement with potential clients. The use of creative outlets to attract prospective buyers is a proven success with mega-companies like Adidas ( Voorveld, Noort, Muntinga & Bronner, 2018) . The sole use of media platforms to market their sports products exclusively boosted their sales to an impressive $25.4 billion by the end of 2018. Hence, it is relatively easy to see why brands succeed when they advertise on media forms that their increasingly visually-driven audience frequents.
A more accessible user interface is provided when customers can see what is readily available and how to make purchases and returns if possible. Once a customer realizes that their online presence is adequate for them to purchase and have a package delivered, it improves their connection to the brand.
Fast and efficient customer feedback may be all that is needed to seal the deal. Approximately 54% of decision processes are affected by online communication they have with companies (Vinerean, 2017). Therefore, providing a direct connection with clients provides better quality service, which could translate into sales.
Social media is a relatively cheap method to post as much content as a company wills on their handles. Their target market could post as much viral content like videos or images about their business and incur less cost than they would.
Social media enables the building of a brand to show recognition for their audience’s activism efforts. An example is when Nike used its ad campaign to advocate for racial injustice reforms with Colin Kaepernick, a former NFL player. It established a resonance with most of its audience and boosted sales by up to 31%, with an increased online exposure valued at $43 million ( Brandberg, Norlinger, & Ngo, 2020) . Translation of content creation to sales through social media is an impressive tool that many other companies have used.
References
Brandberg, O., Myrefelt Norlinger, M., & Ngo, K. (2020). Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand.
Stieger, S., & Lewetz, D. (2018). A week without using social media: Results from an ecological momentary intervention study using smartphones. Cyberpsychology, Behavior, and Social Networking , 21 (10), 618-624.
Vinerean, S. (2017). Importance of strategic social media marketing. Expert journal of marketing , 5 (1).
Voorveld, H. A., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising , 47 (1), 38-54.
