A marketing campaign is one of the vital plans that help companies and businesses achieve their marketing goals. It plays an imperative role especially in increasing awareness of products and services. As a result, it helps to increase revenues because it has the power to reach the targeted audience as well as defining the market. Therefore, this is to say that a good marketing campaign should engage customers to ensure that they have relevant information regarding the business, goods, or services. That is, it should be interesting and tells customers what they do not know. In marketing, these campaigns help build and maintain the reputation of the company and build relationships between the business and customers. On this note, The Hub Grocery is a business that has developed a marketing plan that helps it reach out to its targeted consumers.
For the past two years, The Hub Grocery has continued to offer a wide range of foods and services to customers. In addition to that, the store has been serving a wide range of consumers particularly, both young and old. However, in the recent campaign, it is primarily targeting the young people. As a traditional grocery store, it provides goods and services that meet the needs of all consumers. For instance, most of the foods offered include vegetables, fruits, meat, and milk. It also provides services such as canned food, assorted foods, and salads, and sandwiches for takeouts. It serves as a convenience store that usually offers foods for immediate consumption. On this note, The Hub Grocery has launched a new marketing campaign to reach young people as the primary target audience.
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“ You need it, we got it, your health first,” is the marketing campaign that this store is currently using to attract more young people. The management in this store has observed that most young people do not have proper eating habits. In essence, most of them like fast food, which is risky because it can cause health problems such as diabetes and obesity. In this case, The Hub Grocery will be providing healthier options such as fruits and vegetables to help the targeted audience to change their eating habits. Through its marketing campaign, this store aims at improving their eating habits by encouraging them to consider their health first. Although the management at the store does not focus on discouraging young people from eating fast foods completing, they are encouraging them to consider healthier options. For instance, if someone decides to take a burger, they should add some fruits and vegetables that are readily offered at the store. That said, it is imperative to develop strategies that will enable this store to deliver its marketing ideas to targeted consumers. On this note, social media marketing is one of the key strategies that will play a significant to reach out to young people considering that most of them can access social media platforms such as Facebook and Twitter (Nadda, Dadwal, & Firdous, 2015). It is a trend that will help this store to enhance how it interacts with the targeted audience.
On a further note, considering the level of competitiveness in the grocery industry, social media marketing will provide a good opportunity to understand the needs of the consumers and respond to them promptly (Nadda, Dadwal, & Firdous, 2015). The more this store will understand the expectations of the consumers, the easier it will become to provide offerings that will lead to consumer satisfaction as well as achieving the marketing goals. Therefore, The Hub Grocery will take advantage of social media platforms not only to attract new consumers but also retain customers and promote growth. For instance, through Facebook, this store can create a page where it can post its offerings to make it easy to be accessed by many people (Nadaraja & Yazdanifard, 2013). Secondly, Twitter will also be used to facilitate real-time sharing, and this is a key advantage in marketing.
The Hub can also create a blog to promote its brand awareness and updating customers about their new products. A blog will provide opportunities for customers to express their comments and opinions (Nadaraja & Yazdanifard, 2013). More so, to maximize the benefits of social media marketing, buzz marketing will also be considered. This is a strategy that involves capturing the attention of targeted consumers in a fascinating and entertaining way. That is, the marketing campaigns appear unique to consumers as well as enhancing one-on-one conversations with them (Taufique & Shahriar, 2011). A word of mouth campaign becomes common as the company talks about its products and services. In this case, The Hub Grocery can use buzz marketing to encourage their targeted consumers to talk about its brand to attract more customers and create brand loyalty. Notably, applying buzz marketing on social media platforms will also help to receive feedback, comments, and ratings from customers (Taufique & Shahriar, 2011). The store can use it to improve its offerings and performance.
In summary, businesses such as The Hub Grocery have developed new marketing campaigns to increase their consumer base. These are strategies that are appealing to targeted consumers, and they help to create and maintain brand awareness as well as informing customers what they do not know about products or services offered by a particular company. In addition to that, social media networks are playing significant roles in enabling businesses to express their marketing ideas to many customers.
References
Nadaraja, R., & Yazdanifard, R. (2013). Social media marketing: advantages and disadvantages. Center of Southern New Hampshire University , 1-10.
Nadda, V. K., Dadwal, S. S., & Firdous, A. (2015). Social Media Marketing. In Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 359-379). IGI Global.
Taufique, K. M. R., & Shahriar, F. M. (2011). Online social media as a driver of buzz marketing: Who’s riding?. International Journal of Online Marketing (IJOM) , 1 (2), 57-67.
