Social media is and can be a very useful tool in business through advertising, getting customers’ feedback and also raising awareness on various issues related to the company. However, the social media can be as much a destructive as it is a constructive tool if not well regulated (Cross, 2014). The company, therefore, should make strong regulations on how and when to use the social media regardless of whether the employees are on or off-duty. First, the organizations should clearly define what social media is and the limit to what an employee can disclose about the company and how often should employees access the social media in a workplace (Scott & Jacka, 2011). Organizations should, therefore, make policies that govern the freedom of employees in the social media and the subsequent impacts that the wrong or improper use of social media can have on the organization. Therefore, the social media policies must be descriptive and employee driven for them to be effective.
However, I believe that employees have the right to access the social media, but on the other hand, they also have a responsibility to guard the image of the organization and a job to do for the organization. Thus an employee should not let social media prevent or inconvenience him/her to perform the assigned duties (Cross, 2014). Therefore, the policies of the organization should not be very strict on the employees provided they deliver on their mandates. To ensure this happens the employees should be made aware of the social media policy is and the consequences of violation thereof. Further, as a manager, it is important to draw the line between what the employees can and cannot disclose (Scott & Jacka, 2011). The employees need to know that they are responsible for what they disclose. In summation I believe that the social media policies should be based on responsibility and loyalty of the employees to the organization.
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References
Cross, M. (2014). Social media security: Leveraging social networking while mitigating risk . New York: Newnes.
Scott, P. R., & Jacka, J. M. (2011). Auditing social media: A governance and risk guide . Hoboken, N.J: Wiley.
