| Client – Sticker Giant Company | ||||
| Goals for Using Social Media – brand awareness, increase sales volume, enhance public relations, increase brand loyalty, identify areas of research and development | ||||
| Consumer Needs – customized stickers and labels, brand recognition, easy application, informative labels, stay current | ||||
| Theme/Brand Personae – increase brand loyalty | ||||
| Channel | Unique Promise | Execution | Justification | Objectives |
| YouTube | Providing information about the brand as well as its usage. YouTube links direct customers to the most affordable product in the company. |
Daily video update on YouTube: Showing the sticker giant company products How they improve customer experience |
It will improve brand loyalty among new and existing customers ( Rawee, 2016). It will increase sales volume of the company products (Goals-creating brand awareness, customer loyalty, increase sales volume) |
Doubling the sales volume at the end of the year Attracting new customers to believe in the company products Increasing brand awareness by at least 23 % |
| Sticker giant company brand awareness and increase in brand loyalty |
Daily update of product images to always ensure customers are aware of products manufactured by the company Regular posting of newly manufactured products on twitter to enhance brand awareness |
Many people have twitter accounts and posting of product images will increase brand awareness and loyalty among the potential customers ( Rawee, 2016). . (Goals-creating brand awareness, customer loyalty, increase sales volume) |
Increase brand loyalty by 35 % Increase brand awareness by 30% Increase identification of research and development by 20% |
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| Connecting the company products with the outside world. Images of product are regularly posted on facebook. It will attract a lot of comments from facebook users thus enhancing brand awareness to the public. |
Daily postings To show newly manufactured products Provide customers with current prices of products Shows the offers available for potential customers and new ones |
Posting of images increases brand awareness and loyalty Increases sales volume Provides avenue to identify areas that need research and development (Goals-creating brand awareness, customer loyalty, increase sales volume) |
Increase brand awareness and loyalty by 30% Increase sale volume by 20% Increase rate of research and development by 15% |
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| Cell phone text messages | Directing promotional messages to everybody in possession of a cell phone |
Daily Sending promotional text to people on available offers, new products and change of prices |
The company is focused on improving customer experience by providing a variety of products at reasonable prices ( Rawee, 2016). (Goals-creating brand awareness, customer loyalty, increase sales volume) |
To increase brand loyalty and awareness by 40% Increase sales volume by 25% |
| Sticker Giant company app |
Displaying company products with their respective prices Displaying newly manufactured products Offering a platform for customer feedback on company’s products |
Daily updates of Product Prices Newly manufactured products such as customized stickers and labels |
The app will clearly display the exact image of company products together with respective prices It will help the company to create brand awareness and enhance brand loyalty among its customers It will realize increased sale of its products (Goals-creating brand awareness, customer loyalty, increase sales volume) |
20% increase in sales volume 30% increase in brand awareness and brand loyalty Increase the rate of research and development by 15% since the channel provides customers to comment on the product improvement. |
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support@stickergiant.com |
The email provides necessary updates for customers using the email mode of communication Feedback may also be sent through the company email. |
Weekly update: Helps the company to address issues affecting customers by responding to emails sent by potential and new customers |
The channel helps customers and the company communicate effectively. Keeps company updated on what the customer needs ( Rawee, 2016) . Updates customers on available offers in the company. (Goals-creating brand awareness, customer loyalty, increase sales volume) |
To increase brand awareness by 15 % To increase brand loyalty by 10 % since not everybody can access email messages To identify areas that need research and development by 10 % |
References
Rawee, M. (2016). 10 Social Media Marketing Tips: Automate Blog Posts, Engage Audience,
FREE WordPress Plugins For Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn and More!(Online Business Series) . Rawee M..
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