There are several concepts that come across from this course. Three key concepts that I took particular interest in are self-concept, social cognition, and social influence. The term self-concept discusses an assortment of beliefs one holds about oneself and reaction of others. I believe that self-concept is important because to be conscious of oneself is to have a perception of oneself. Self-concept has two integral features, namely the categorical self and existential self. The existential self-offers people a sense of being distinct and separate from others while the categorical self is the realization that people exist as a separate experiencing being (Turner, 2010).
Social cognition is concerned with how individuals process, store and apply information about other social situations and people. I believe that social cognition is important because it emphasizes the role that cognitive process plays in social interaction. The way we perceive others plays a fundamental role in how to feel, think and associate with others around us (Fiske & Taylor, 2013). The term social influence refers to the change in behavior which one individual causes in another person, this may be intentional or unintentional, as a consequence of the way the changed individual identifies themselves in association with the influencer, and the wider society (Nolan et al., 2008). The concept of social influence has three key areas, namely obedience, compliance, and conformity. The term conformity refers to people altering their personalities and behavior in order to be more like others. People will do this in order to fit in in a particular group. Another area is compliance which deals with an individual doing something that they are requested or asked by another (Nolan et al., 2008). The final area is obedience which focuses on obeying an order from a person who you accept as an authority figure.
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References
Fiske, S. T., & Taylor, S. E. (2013). Social cognition: From brains to culture. Sage.
Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2008). Normative social influence is underdetected. Personality and social psychology bulletin, 34(7), 913-923.
Turner, J. C. (2010). Social categorization and the self-concept: A social cognitive theory of group behavior.
