Content style underscores the success of digital communication strategy in any organization. Therefore, at TalkBox, socially acceptable digital communication is a priority, especially since it serves a global customer base with significant demographic diversity. In other words, TalkBox admits the diverse opinion in developing its communication policy.
In particular, TalkBox prioritizes socially responsible practices. Having a robust privacy policy not only protects customers' information but also shields companies from financially costly legal suits (Bruimis, 2016). As such, guarding customer's privacy is the core of socially responsible practices in the company.
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Establishing information veracity before publication is another critical socially responsible practice that TalkBox embraces. In essence, verifying facts before publishing articles is critical because any falsities can gravely damage a customer’s reputation (Jensen, 2013). Therefore, TalkBox has instituted a clear accountability system to minimize false information in its communication strategy. Such a fact-checking system would involve observation and sourcing information from multiple sources (Corbu et al., 2020). The absence of an accountability system would mean a potential considerable loss for the company via client loss and legal suits’ financial penalties.
The values of transparency and openness drive talkBox regard for social responsibility. Although disagreements may often arise during engagements, TalkBox maintains absolute honesty to cement a long-lasting and fruitful relationship with its customers. By cultivating this culture of trustworthiness, the company identifies potential roadblocks and attenuates or mitigates them on time.
TalkBox appreciates that migrating from physical working to digital working spaces is a challenging experience for many companies. Therefore, TalkBox sufficiently guides all its international clients via this difficult transition process. Perhaps the greatest challenge organizations face is poor work prioritization among the employees. Keeping workers motivated at physical offices requires considerable effort but doing so in remote work conditions is an even greater challenge. However, it is completely surmountable, especially by keeping workers in check via regular online meetings and auditing their progress. TalkBox software is sufficient to meet this motivation problem as it continually alerts employees on their progress.
TalkBox views embracing diversity as essential to achieving equality in its communication operations. Therefore, TalkBox implements relevant practices to attain this goal. For instance, the company dedicates specific periods in its calendar to audit the correctness of its actions regarding minority races and make the necessary changes where the need arises. Also, TalkBox is committed to promoting gender and race diversity in its workforce through merit-based employment practices. A diverse staff is crucial for creating innovations (Rose‐Anderssen & Allen, 2008). Finally, Talkbox is committed to extending its communication operations to marginalized and underserved regions with the view that geographical inclusion strengthens its brand.
References
Bruimis, A. M. (2016). The Right to Privacy in a Digital Age: Reinterpreting the Concept of Personal Privacy. Inquiries Journal , 8 (9).
Corbu, N., Oprea, D. A., Negrea-Busuioc, E., & Radu, L. (2020). ‘They can’t fool me, but they can fool the others!’Third person effect and fake news detection. European Journal of Communication , 35 (2), 165-180.
Jensen, J. V. (2013). Ethical issues in the communication process . Routledge.
Rose‐Anderssen, C. & Allen, P.M. (2008). Diversity and learning for innovation: dialogue for collaboration. Journal of Management Development , 27 (3), 307-327. https://doi.org/10.1108/02621710810858623
