It is true that sports marketing requires the organization to focus on a certain market to ensure the desired impact is achieved. Often, sports will be highly dependent on the interest of the target population to advance. It means that marketing is as crucial for sports as it is for all other industries ( Mihai, 2015) . For optimal success, it is necessary that the organization identifies the necessary partners and utilizes the resources at hand to ensure that it can establish itself successfully in a new and international market. It would be especially tasking to develop its roots in a region that does not identify with a certain sport just like the Asian region does not identify well with football. It is highly likely that when exploring a new market, the organization will be subject to a new culture that it needs to integrate effectively to ensure success.
As a highly sensitive aspect of any region, culture will play an important role in determining the successful establishment of a sports organization in any part of the world. With a keen focus on culture, an organization will identify the needs and wants of the target population and thus ensure that its products and services fulfill these aspects of the new culture. Being well informed on the new culture will be a clear indication to the new population that the organization is well aware of its culture and has the ability to fulfill their needs and wants through their products ( Keshkar et al. 2018) . Even so, effective establishment in the target market will require the introduction of the sports an organization focuses on in their desired region.
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It is true that the desire to establish interest in whatever sport will require the concerned organization to ensure that the sport is introduced to the target market and that there is continued engagement until the level when it becomes well-known and appreciated. Such a move helps develop continued interest and will promote the establishment of sponsorships for local communities by the involved organization and will make sure that the sport establishes strong roots in the target community.
References
Keshkar, S., Lawrence, I., Dodds, M., Morris, E., Mahoney, T., Heisey, K., ... & Faruq, A. (2018). The role of culture in sports sponsorship: An update. Annals of Applied Sport Science , 7 (1).
Mihai, A. L. (2015). The Sport Marketing Management Model. SEA–Practical Application of Science , 3 (08), 297-303.
