Business organizations and enterprises across the world are heavily reliant on their employees to meet their overall corporate objectives. As such, there is a need for the Human Resource department in such corporations to invest in the right employees with the proper knowledge, skills, and abilities. Additionally, it is vital to ensure that all the work processes that go on in an organization are coordinated well to contribute to the overall success of an organization. More so organizations must ensure that they embrace the right policies which will go a long way in helping hem adapt in case of future challenges which cannot be wished away. An analysis of Google as a corporation will shed light on how companies brace themselves regarding hiring employees and setting strategies to remain relevant and financially competent. The reason for choosing Google is the fact that it has proven to embrace sound business practices which have made it a household brand in the global arena.
Assessment of Work Processes And Key Employees
An organization requires the proper incorporation of critical employees and work processes if it is to make it in a competitive environment. According to Phillips & Gully (2013), an assessment of key employees who are involved in the short, medium and long-term activities of the company is vital as it will provide a roadmap as to where the company is heading. The key employees to be assessed here are those involved in logistics, marketing as well as the human resource. These employees are essential in this company solely because it concerns itself with service delivery. As such, the employees are such that they create a work environment which appeals to the client’s needs. The clients require reliable, efficient, up-to-date services to help them connect with others as well as get the required information. The Google employees ensure that the needs of their clients come first by working together to develop and distribute content and services that are competitive. The work processes are coordinated well by a team of experts who do not leave anything to chance.
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How Google Will Change While Meeting Its Strategic Challenges In The Future
Companies across the world are aware that they are operating in a dynamic and ever-changing business climate. According to Walsh, Sturman & Longstreet (2010), human resource managers regularly put up measures to counteract such challenges once they emerge to ensure maximum productivity. Google is aware of such scenarios has set up some procedural policies to ensure that it is still in operation even in the face of challenges encounters in its course of activities. These policies are meant to ensure that it remains competitive even as more companies offering the same services as Google keeps on coming up. The procedural policies are intended to provide innovativeness in service delivery to curb the current and future competitors. As it is Google has put forward various strategic measures to secure its future. One of such actions includes the inclusion of Alphabet which is tasked with overseeing the new initiatives which are launched by Google (Ritson, 2015). In future, Google may roll out more strategies like these to help stay afloat in the ever-increasing competitive global market. In addition to this, Google is well aware that a suitable organizational structure is paramount if it is to make the most out of its business operations (Ritson, 2015). According to Frenz (2017), as it is Google has embraced the cross-functional type of an organizational structure which includes management which is innovative. In this way, the company is assured that it will be able to deal with any challenges in future (Frenz, 2017).
Kind of Workers Needed
Workers are essential when it comes to achieving any company’s short, medium and long-term objectives. It is the workers who have the skills, knowledge, and abilities to turn around any company. Google is aware of this fact should endeavor to conduct rigorous recruitment and selection of employees who are keen on delivering on the promise that Google assures its many users. According to Frenz (2017), Google has invested in employees who are also a part of the management team to ensure accountability. These workers also have the freedom to work various assignments as well as propose how to do better their jobs which awaken their innovativeness which is crucial in fostering Google’s growth and market presence. The employees are very knowledgeable the fields of technology, content development, marketing as well as customer relations. Additionally, the employees should be made part of all the company’s strategies to contribute to the running of this business efficiently. In ensuring proper service delivery by the workers, there is need to ensure that they are well motivated. The motivation can be through attractive payment packages which are paid on merit depending on the profitability of such employees. However, the compensation packages should reflect the market conditions to avoid overpayment or underpayment of the employees to the detriment of the company. More so the company should continuously promote those workers who prove their worth to the company and who endeavor to come up with innovative strategies to improve this company.
In conclusion, any company that is keen on thriving in the face of increased competition should come up with various strategies which are intentional and well thought out. Google is such a company that has continued to thrive even in the face of increased competition. It has been able to do so by embracing innovativeness and proper customer relations. However, the future is uncertain as there is increased competition which may threaten this company’s financial stability. It is because of such uncertainties that Google should invest in the right kind of workers with the right skills, knowledge, and abilities to deal with such risks. These employees who will be tasked with running the company’s affairs should, in turn, be appropriately compensated about prevailing market conditions to steer Google to greater possibilities.
References
Frenz, R. Google's organizational structure. Bizfluent. Retrieved on 12 January 2018 from . https://bizfluent.com/about-6692920-google-s-organizational-structure.html.
Ritson, M. (2015). Why Google’s new corporate brand Alphabet is a huge strategic move. Marketing Week. Retrieved on 21 January 2018 from https://www.marketingweek.com/2015/08/11/why-google-new-corporate-brand-alphabet-is-a-huge-strategic-move/
Phillips, J. M., & Gully, S. M. (2013). Human resource management. USA : Cengage Learning.
Walsh, K., Sturman, M. C., & Longstreet, J. (2010). Key issues in strategic human resources [Electronic version]. Cornell University, School of Hospitality Administration . Retrieved on 12 January 2018 from http://scholarship.sha.cornell.edu/articles/237.
