Technological Solutions to Reducing Business Competition

Introduction 

Working in a grocery store is no easy task for any worker. Handling clients may at times be difficult due to the different attitudes and perspective people have, but it aids one to accept the diversified nature of humanity. Season after season, there are times sales are high and other periods having a moderate amount. The unsteady records have created a need for finding a way which would boost the revenue levels of the business and deal with the problems arising. 

Problem Statement 

Currently, the grocery sales hit low levels due to the ever-rising competition of similar grocery stores. The presence of five other stores pursuing the same business with similar objectives has brought the need to redesign our customer sale approach and establish a better one (Aspray, & Ceruzzi, 2008). Failure to do so will lead to much more expenses on the business side as little income will come in which may result in the closure of the firm. Time has come to integrate the business into the technological era. The utilization of the social media and the creation of an online shopping platform will smooth reduce the competition factor presented. 

Two Technologies 

Social Media-It entails a platform that provides creates communication and friendship among a diversified society setting (Tuten, 2015) . In today’s society, setting social media has revolutionized the world and has established a market forum for many companies. The utilization of the social media power would give a market base for the store which would improve increase sales and boost revenue. Online shopping website and App would also create a portfolio whereby consumers can easy buy groceries with convenience through utilizing their phones. The mobile app will input a structural setup which will offer a collection to client to look through the available goods and their retail price 

Objectives 

The primary goal of undertaking the project is to expand the company base level from within one locality and spread it to other areas via the online system to create a one different hub center. Also, the other main aim is to know the potential capacity that the online forum will have towards the business growth. 

Project Description 

The research study embarks on conceptualizing the potential online technology has provided many businesses, from clothing stores, banks and retail shops. The digital modes illustrate the unseen market hub available with the youths which have fundamentally enhanced income levels for many in the country (Aspray, & Ceruzzi, 2008). It seeks on examining the explicit and implicit impact that come with imposing technology within a business environment. Also, the consideration of implementing new technology offers the owner clear insight on the level of the firm which is graded on the adaptability standards of the business on change imposed. 

Technology Requirement 

For a business to survive within a dynamic world with increased level of changing technology, there are fundamental aspects that have to be abided. Most importantly, a background knowledge on the use various modes of technology is crucial for business as it facilitates in its adaptability. Also, willing to adapt to the new framework is critical. Having a swift and ability to capture significant element is an essential requirement of technology. 

Using a decision matrix grid would enable the company sees how dealing with emanating problems. 

Taking a grading level of 1 up to 5 

1, 2, 3, 4, 5 (1= low 5= great) 

2, 3 (2= low occurrence 3= high occurrence) 

Criteria  Problem	Customer Anxiety	Poor customer service	Other systems	Ease to solve
Customer wait to be served	More of workers delay  2 * 4 = 8	Workers capability  2 * 3 = 6	Technical errors  2 * 2 = 4	Deploy more staff.  2 * 1 = 2
Customer unsatisfied  wants	To an extent poor communication  2 * 3 = 6	Workers poor expression in sales  2 * 4 = 8	The variance in product  2 * 1 = 2	Question customer needs  3 * 1 = 3
customer attitude and perspective	Customer nature  3 * 4 = 12	Staff and client reasoning  3 * 5 = 15	Slow systems  3 * 1 = 3	Improve service delivery  2 * 3 = 6

Competitors and Technology 

Competition is a crucial element that has affected business in many ways and forms. Competitors of a firm offer a break in the constant availability of clients with Intel of variation that was surrounding the market. Currently, Joe's grocery store and Zennin grocery are some of the competitors the company faces. The two firms have over a span of time utilized the Facebook and the customized an online shopping app that capture customers upon which has boosted their sales in last two years. It’s about time the firm integrates itself in changing the environment and enhance sales performance just like the other industries. 

Social Media 

Social media over the past decade has seen the generation of Facebook and Instagram, which have progressively led to the rise in the number of persons signing up to the modes. Youths, teenagers and old folks holding an account shows the diverseness in which the two portals keep (Evans, 2009). The setting up of a Business Facebook account will facilitate capture a substantial amount of people, thus through posting pictures of the available commodities will create a curiosity personality; Some people will enquire on our site location thus come a purchase or asked to be delivered to a variety of goods upon payment. 

An Online Shopping Website and App 

The creation of an online shopping website and an application creates a suitable way through which customers can directly order and purchase personal or a friend’s groceries within the store. It will aid set up open up marketing scope of the business. Sale revenue acquired will be boosted as current trends indicate people are having a reluctance of going shopping instead order online and secure items intended. It will impose, and expansion quorum where the business needs to be readily prepared to deal appropriately with the cost imposed (Evans, 2009). For example the zennin grocery store has gradually benefited in the company. 

Technology Benefit 

The upholding of the online models with the company will offer tremendous growth to the business in financial position. Examining the Zennin groceries approach it’s possible to make real money returns upon utilization of knowledgeable suppliers with a captivating aspect in developing the business. Putting more focus on the client’s needs and want has also enhanced services within the Zennin Company. It is high time Carflo grocery does the same. 

Technology Solutions 

Social Media 

The mode of technology will offer the business lots of help in solving the financial crisis as it is a fast dynamic approach thus hubs a significant number of individuals. Due to its easy access offers exceptional reliability to the company to interact with some of its outside clients and work on addressing issues they face (Aspray, & Ceruzzi, 2008). Also, promotes for enhancing customer service for the clients. 

Online Shopping Website 

It will enhance sales within the business as people will have an ability to order for groceries at their convenience and get delivered to them in a scope of the timeframe need. It will expand the company which similarly occurred to the Zennin grocery store after developing their online shopping portal. It will offer more benefits that harm. 

Recommendations 

In my perspective, I would recommend the online shopping website as the most appropriate form suitable for the company. It will offer an outline in which customers will easily get to observe commodities available with their retail prices in a more dynamic manner. Nevertheless, it program structure will compose an order portfolio in which clients can order for a product within a particular timeframe. 

Technology Solution 

The use of the online shopping mechanism will enable the business to capture large enterprises and organizations through which may want our services in supplying the firm's grocery. In bridges the gap of those not available in social media to have equal access to purchasing food commodities for themselves. 

Overall Benefit 

The integration of online shopping website and app will enhance sales of the business. It will boost levels of revenue earnings. It will promote investment in firms for those seeking to advertise their service on the website. 

References 

Aspray, W. &. Ceruzzi, P. E. (2008). The Internet and American business . Cambridge, MA: MIT Press. 

Evans, C. &. (2009). How to open & operate a financially successful website design business: with companion CD-ROM . Ocala, Fl: Atlantic Pub. Group. 

Steven, L. (2011). In The Plex: How Google Thinks, Works, and Shapes Our Lives . New York: Nabu Press.