Question 1
One unique strength of the “Message from the lungs” campaign is that it was able to convince a huge number of Thai people to quit smoking. The caption on the packaging bottle of ink “message from the lungs” revealed to the public how smoking can harm the lungs, leading to a 500% increase of smoking program participants. Moreover, the graphics on the inkbottles portrayed a black lung, which warned smokers on the negative effects of smoking on health. The campaign had a weakness of creating terror amongst smokers. In particular, this normally lead to people increasing their smoking frequency since terror can trigger stress and fear in smokers.
Question 2
Adding graphic images on cigarette packages effectively reduce smoking behaviors. Typically, a vivid image instills an emotional punch for smokers; therefore, they will remember the shocking images, for instance, a picture of a nicotine addict smoking through a surgical hole in his throat. Warnings that have graphic images convey negative health consequences effectively in a meaningful manner. Furthermore, graphic images are much easier to remember as compared to warning messages, which many people commonly ignore and do not bother reading. Generally, graphic images alleviate emotional reactions of most smokers, which in turn make them know of the greater risks of dying earlier.
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Question 3
On a scale of 0-10, the Thailand’s Campaign for Tobacco Control had an excellent (8) degree of success. Following the crackdown, there was a significant decline of smokers, indicating health gains in Thailand. Through the campaigns, many people joined smoking programs while government policies saved approximately 32,000 lives between 1991 and 2006. The comprehensive nature of the intervention package that involved health promotion campaigns, including pictorial warnings on cigarette boxes complemented existing preventive sales on tobacco advertisement, sales, and use.
